Constructivist grounded theory

建构主义扎根理论
  • 文章类型: Journal Article
    背景:照顾痴呆症患者可能是一种具有挑战性的经历,通常与慢性压力和家庭照顾者的沉重负担有关。痴呆症也会影响护理人员和痴呆症患者之间的关系。这种关系的质量是,反过来,影响二元成员幸福感的重要因素。心理教育干预“学会感觉更好。..并帮助更好地“已经显示出关于家庭照顾者主观负担的积极成果,心理困扰,和自我效能感。然而,在这次干预的背景下,关系质量没有得到解决。
    方法:使用纵向建构主义扎根理论方法来探索照顾者感知的关系质量,可能的变化和干预组件促进或防止此类变化。三个定性,半结构化访谈(之前,干预期间和干预后)与来自三个不同干预组的13名家庭护理人员一起进行。对由此产生的39次访谈进行了分析,涉及个人护理人员的轨迹,每个时间点的所有照顾者和具体的照顾者亚组。
    结果:建立了一个专注于维持痴呆关系质量的模型。它显示了家庭护理人员开发和应用的策略,以促进与患有痴呆症的家庭成员的积极互动和联系感。它还表明,掌握此类策略需要基于痴呆症和应对策略的特定知识的反思技能,可以通过积极的技能培训来增强,其中护理人员被引导在他们个人的压力情况下工作。阻碍变化的因素包括难以接受痴呆相关变化。
    结论:研究结果表明,心理教育,根据护理人员当前的日常生活情况进行积极的技能培训,提供系统的程序来处理日常挑战和关于疾病影响的具体知识,可以支持他们制定和应用支持性策略,以维持或改善他们与患有痴呆症的家庭成员的关系。
    BACKGROUND: Caring for a person with dementia can be a challenging experience, often associated with chronic stress and a heavy burden on family caregivers. Dementia also impacts the relationship between the caregiver and the person with dementia. The quality of this relationship is, in turn, an important factor influencing the well-being of both dyad members. The psychoeducational intervention \"Learning to feel better . . . and help better\" has shown positive results regarding family caregivers\' subjective burden, psychological distress, and self-efficacy. However, relationship quality has not been addressed in the context of this intervention.
    METHODS: A longitudinal constructivist grounded theory approach was used to explore relationship quality as perceived by caregivers, possible changes and intervention components facilitating or preventing such changes. Three qualitative, semi-structured interviews (before, during and after the intervention) were performed with 13 family caregivers from three different intervention groups. The resulting 39 interviews were analysed regarding individual caregiver trajectories, per time point for all caregivers and regarding specific caregiver subgroups.
    RESULTS: A model focusing on sustaining relationship quality in dementia was developed. It shows strategies that family caregivers develop and apply to facilitate positive interactions and feelings of connectedness with their family members with dementia. It also indicates that mastering such strategies requires reflective skills based on specific knowledge of dementia and coping strategies, which can be enhanced through active skills training, in which caregivers are guided to work on their individual stressful situations. Factors hampering change included difficulties in accepting dementia-related changes.
    CONCLUSIONS: Findings suggest that psychoeducation, with active skills training based on caregivers\' current daily life situations, providing systematic procedures to handle daily challenges and specific knowledge about the impact of the disease, could support them in developing and applying supportive strategies to sustain or improve their relationship to their family member with dementia.
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  • 文章类型: Journal Article
    全球,许多身体残疾儿童(CwPD)被排除在他们的教育和社会生活之外,主要是由于耻辱及其影响。然而,在埃塞俄比亚等低收入和中等收入国家,关于残疾耻辱的信息很少。本研究的目的,因此,是从埃塞俄比亚西北部的CwPD及其照顾者的角度探索污名化的生活经验。
    这项研究纳入了建构主义的扎根理论方法。数据是通过观察收集的,深入采访,和关键线人采访。通过不断比较,使用归纳和迭代扎根理论技术对数据进行编码和分类。
    研究表明,CwPD被欺负和谈论,受到怜悯,被社会排斥,在家里被蔑视,在他们的邻居,在学校。他们生活在恐惧和不确定性中,并与耻辱作斗争。这些因素影响他们的情绪,社会关系,和教育活动。
    这项研究为理解和解决残疾耻辱做出了理论和实践贡献,并有助于引入包容性教育政策,学校实践,残疾宣传。研究结果强调了提高残疾意识计划的必要性,赋权干预措施,并告知残疾政策和实践。
    这项研究揭示了低收入环境中身体残疾儿童(CwPDs)遇到的耻辱经历,并从埃塞俄比亚的背景下增加了新的见解,以推进康复职业。污名是动态的和上下文相关的,并为CwPD的包容和参与教育提供了最重要的障碍。需要进行康复干预,以解决受污名化的情况,并更好地纳入CwPD。该研究表明,需要康复干预措施,以告知残疾意识,并有助于将重点从基于慈善和医学模式转移到基于社会模式的方法。该研究的结果表明,倡导使用CwPDs的生活经验和故事来提高所有利益相关者的残疾意识的重要性。
    UNASSIGNED: Globally, many children with physical disabilities (CwPDs) are excluded from their education and social life, mainly due to stigma and its effects. However, information on disability stigma is scarce in low-and middle-income countries like Ethiopia. The purpose of this study, therefore, was to explore the lived experience of stigma from the perspective of CwPDs and their caregivers in northwest Ethiopia.
    UNASSIGNED: The study incorporated a constructivist grounded theory approach. Data were gathered through observations, in-depth interviews, and key informant interviews. Inductive and iterative grounded theory techniques were used to code and categorize data through constant comparison.
    UNASSIGNED: The study showed that CwPDs are bullied and talked about, subject to pity, socially excluded, and held in contempt at home, in their neighborhood, and at school. They live in fear and uncertainty and struggle with stigma. These factors affect their emotions, social relationships, and educational activities.
    UNASSIGNED: This study makes theoretical and practical contributions to understanding and addressing disability stigma and can help to introduce inclusive education policy, school practice, and disability advocacy. The study results highlight the need for disability awareness-raising programs, interventions for empowerment, and informing disability policy and practice.
    The study sheds light on stigma experiences encountered by children with physical disabilities (CwPDs) in low income settings and adds new insights from the Ethiopian context to advance the rehabilitation professions.Stigma is dynamic and contextual, and presents the most significant barrier to inclusion and participation in education for CwPDs.Rehabilitation intervention is needed to address stigmatized circumstances and enable better inclusion of CwPDs.The study shows the need for rehabilitation interventions that inform disability awareness and help to shift the focus from charity-based and medical models to approaches-based in the social model.The findings of the study revealed the importance of advocacy to raise disability awareness among all stakeholders using the lived experiences and stories of CwPDs.
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  • 文章类型: Journal Article
    目的:探讨老年住院患者及其照顾者的护理经验以及这与老年医学护理实践的关系。
    背景:对老年住院患者安全护理概念化的研究兴趣正在增长,这些研究主要从单一或医疗保健的角度进行报道。缺乏有关患者及其护理人员如何概念化安全护理的文献。
    方法:建构主义扎根理论。
    方法:第一阶段包括对住院患者的半结构化访谈。第二阶段包括对护理人员的半结构化访谈和六份实地笔记。目的和理论抽样用于在六个医疗机构中招募61名参与者。数据分析包括初始编码,集中编码,和使用常数比较的理论编码,现场笔记和备忘录写作。
    结果:从数据中得出的实质性理论是不安全护理事件和交互式合作护理之间的平衡。这一核心概念由四个类别组成:不安全护理事件,互动式合作护理,以人为本的护理,上下文条件,和一个护理结果。这些类别之间的关系构成了一种平衡,其中以患者为中心的护理是核心,不安全护理事件是障碍,互动式合作关怀是促进者,平衡的结果是护理结果。在情境条件的相互作用下,这种平衡构成了一个安全的护理生态系统。
    结论:交互式合作护理对于使护理利益相关者减少不安全护理事件至关重要,这有助于他们实现安全护理并进一步构建健康护理生态系统。
    结论:该理论确定了护理利益相关者在应对日常问题时遇到的障碍和促进者,并指导他们制定个性化护理计划以确保患者安全。
    OBJECTIVE: To explore older inpatients and their caregivers\' care experience and how this relates to the gerontology care practice.
    BACKGROUND: Research interest in the conceptualization of safe care for older inpatients was growing, and these studies were predominantly reported from a single or healthcare perspective. There is a shortage of literature on how patients and their caregivers conceptualise safe care.
    METHODS: Constructivist grounded theory.
    METHODS: Stage 1 included semi-structured interviews with inpatients. Stage 2 included semi-structured interviews with caregivers and six field notes. Purposive and theoretical sampling were used to recruit 61 participants across six healthcare institutions. Data analysis included initial coding, focused coding, and theoretical coding using constant comparative, field notes and memo writing.
    RESULTS: The substantive theory to emerge from the data was A balance of unsafe care incidents and interactive cooperative care. This core concept was informed by four categories: unsafe care incidents, interactive cooperative care, person-centred care, contextual conditions, and one care outcome. The relationships between these categories constituted a balance in which patient-centred care was the core, unsafe care incidents were the barriers, interactive cooperative care was the facilitator, and the result of the balance was the care outcome. The balance constituted a safe care ecosystem under the interaction of contextual conditions.
    CONCLUSIONS: Interactive cooperative care is vital in enabling care stakeholders to reduce unsafe care incidents, which facilitates them in achieving safe care and further constructing a healthy care ecosystem.
    CONCLUSIONS: This theory identifies barriers and facilitators encountered by care stakeholders to cope with everyday problems and guides them in developing personalised care plans to ensure patient safety.
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  • 文章类型: Journal Article
    背景:一些研究探索了儿童虐待(ITCM)的代际传播机制,这也涉及有护理经验的父母;然而,较少探索的是他们的直接经验,特别是关于弹性过程。
    目的:通过探索那些似乎打断了ITCM的人的观点来发展ITCM的理论框架。
    方法:有寄养和/或寄宿护理经验的27名意大利父母的样本,他们打破了ITCM,在2021年5月至2023年2月之间完成了深入采访。
    方法:建构主义扎根理论(Charmaz,2014)在进行采访时采用了方法,专注于父母的日常经历(摩根,2011)以及被认为支持ITCM中断的因素。数据使用开放式分析,集中和理论编码;分析本身与有护理经验的父母的咨询委员会进行了讨论。
    结果:该研究强调了重要的方面,从父母的角度来看,在打破ITCM方面发挥作用:例如,他们的育儿经历是如何构建他们所说的“零家庭”的具有挑战性的过程。此外,从零开始一个家庭需要接受过去,重新想象自己作为父母,和管理日常生活的复杂性,尽管这种紧张。
    结论:结果揭示了如何将过渡到父母身份本身视为ITCM中断的重要发展机会。然而,许多问题仍然存在,前景化讨论可能的支持,以加强育儿机构和技能的相关性。因此,这样的讨论应该越来越多地由生态方法和父母的观点(也包括日常实践和生活环境)提供信息,从而避免了病理性反应的风险。
    BACKGROUND: Several studies have explored the mechanisms of intergenerational transmission of child maltreatment (ITCM), which also involves care-experienced parents; however, what is less explored is their direct experience, especially regarding resilience processes.
    OBJECTIVE: Developing the theoretical framework of ITCM through an exploration of the perspectives of those who appear to have interrupted it.
    METHODS: A sample of 27 Italian parents - with experience in foster and/or residential care - who have broken the ITCM, completed an in-depth interview between May 2021 and February 2023.
    METHODS: A Constructivist Grounded Theory (Charmaz, 2014) approach was adopted in carrying out the interviews, which focused on daily experiences of parenting (Morgan, 2011) and on factors perceived as supporting ITCM interruption. Data were analyzed using open, focused and theoretical coding; the analysis itself was discussed with a consultive board of care-experienced parents.
    RESULTS: The study highlighted important aspects that, from parents\' perspectives, play a role in breaking ITCM: for instance, how their parenting experience is a challenging process of constructing what they term \'zero family\'. Furthermore, starting a family from scratch requires coming to terms with the past, re-imagining oneself as a parent, and managing the complexity of everyday life despite such tensions.
    CONCLUSIONS: The results throw light on how the transition to parenthood itself is perceived as a significant developmental opportunity for the interruption of ITCM. However, many problems persist, foregrounding the relevance of discussing possible supports to strengthen parenting agency and skills. Such a discussion should therefore be increasingly informed by ecological approaches and parents\' perspectives (also on everyday practices and life contexts), thus avoiding the risk of pathologizing responses.
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  • 文章类型: Journal Article
    背景:当前急诊科人满为患的危机需要新的方法。尽管越来越多的病人流文献,对急诊护士的工作了解甚少。本研究探讨急诊护士如何进行患者流程管理。
    方法:使用建构主义扎根理论和情境分析方法来检查急诊护士的工作。2022年8月至2023年2月,在四个急诊科进行了29个焦点小组和27名参与者的访谈,并进行了64小时的参与者观察。数据使用编码进行分析,不断比较分析,和备忘录写作,以确定紧急主题并发展实质性理论。
    结果:患者流程管理是平衡部门资源和患者护理以促进患者集体安全的工作。当护理符合道德标准时,患者安全就会出现,高效,并适当权衡护理的及时性和全面性。急诊护士使用众多的患者流量管理策略,可以组织成五个任务:信息收集,连续分诊,资源管理,吞吐量管理,和护理监督。
    结论:患者流程管理很复杂,认知要求苛刻的工作。本文的主要贡献是反映急诊护士概念化的理论模型,话语,和优先事项。该模型为知识共享奠定了基础,培训,和实践改进。
    BACKGROUND: The current crisis of emergency department overcrowding demands novel approaches. Despite a growing body of patient flow literature, there is little understanding of the work of emergency nurses. This study explored how emergency nurses perform patient flow management.
    METHODS: Constructivist grounded theory and situational analysis methodologies were used to examine the work of emergency nurses. Twenty-nine focus groups and interviews of 27 participants and 64 hours of participant observation across four emergency departments were conducted between August 2022 and February 2023. Data were analyzed using coding, constant comparative analysis, and memo-writing to identify emergent themes and develop a substantive theory.
    RESULTS: Patient flow management is the work of balancing department resources and patient care to promote collective patient safety. Patient safety arises when care is ethical, efficient, and appropriately weighs care timeliness and comprehensiveness. Emergency nurses use numerous patient flow management strategies that can be organized into five tasks: information gathering, continuous triage, resource management, throughput management, and care oversight.
    CONCLUSIONS: Patient flow management is complex, cognitively demanding work. The central contribution of this paper is a theoretical model that reflects emergency nurses\'conceptualizations, discourse, and priorities. This model lays the foundation for knowledge sharing, training, and practice improvement.
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  • 文章类型: Journal Article
    背景:越来越多的证据表明,许多养老院居民的基本护理需求被忽视,居民没有得到良好的护理。这种忽视挑战护理人员的专业和个人理想和护理标准,并可能导致道德困扰。这项研究的目的是调查护理人员如何管理被忽视的工作文化的一部分,基于研究问题:“疗养院工作人员如何管理与忽视护理实践有关的道德困扰?”
    方法:选择了定性设计,以Charmaz的建构主义扎根理论为指导。该研究基于10次个人访谈和5次焦点小组讨论(总共30名参与者),其中包括在挪威17个不同疗养院工作的疗养院工作人员。
    结果:护理人员努力以不同的方式管理与忽视护理实践有关的道德困扰:通过提高效率和容忍忽视,他们适应并接受这些护理实践。通过从情感上脱离并从身体上退缩,他们避免面对道德上令人痛苦的情况。这些方法可以暂时减轻护理人员的道德困扰,同时还创造了以员工为中心和自我保护的工作文化,从而使养老院的忽视成为可能。
    结论:我们的发现代表了从以居民为中心到以员工为中心的工作文化的转变,护理人员使用自我保护策略,使他们的工作日易于管理和居住。这强烈表明护理质量的妥协,使挪威疗养院能够继续忽视护理做法。因此,根据我们的发现,寻找打破螺旋式下降的护理质量的方法是一个主要问题。
    BACKGROUND: A growing body of evidence shows that many nursing home residents\' basic care needs are neglected, and residents do not receive qualitatively good care. This neglect challenges nursing staff´s professional and personal ideals and standards for care and may contribute to moral distress. The aim of this study was to investigate how nursing staff manage being a part of a neglectful work culture, based on the research question: \"How do nursing home staff manage their moral distress related to neglectful care practices?\"
    METHODS: A qualitative design was chosen, guided by Charmaz´s constructivist grounded theory. The study was based on 10 individual interviews and five focus group discussions (30 participants in total) with nursing home staff working in 17 different nursing homes in Norway.
    RESULTS: Nursing staff strive to manage their moral distress related to neglectful care practices in different ways: by favouring efficiency and tolerating neglect they adapt to and accept these care practices. By disengaging emotionally and retreating physically from care they avoid confronting morally distressing situations. These approaches may temporarily mitigate the moral distress of nursing staff, whilst also creating a staff-centred and self-protecting work culture enabling neglect in nursing homes.
    CONCLUSIONS: Our findings represent a shift from a resident-centred to a staff-centred work culture, whereby the nursing staff use self-protecting strategies to make their workday manageable and liveable. This strongly indicates a compromise in the quality of care that enables the continuation of neglectful care practices in Norwegian nursing homes. Finding ways of breaking a downward spiralling quality of care are thus a major concern following our findings.
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  • 文章类型: Journal Article
    背景:一些研究表明,女性患者比女性护士更关注男性的亲密护理。因此,为女性患者提供亲密护理对男护士来说是一种具有挑战性的经历。本研究的目的是探讨中国男护士为女性患者提供贴心临床护理的经验和过程。
    方法:采用建构主义扎根的理论方法来发展对男护士经验的理论理解。这项研究包括来自中国不同地区的3家医院的参与者。使用目的性和理论抽样招募了25名男护士。进行了半结构化访谈。数据分析使用初始编码完成,集中编码,理论编码和备忘录写作,以产生核心概念和类别,和理论发展。
    结果:中国男护士为女性患者提供亲密护理的经验可以分为三个阶段:(1)预期尴尬程度,(2)决定过程:做或不做;(3)保护双方,处理尴尬。此外,确定了七个主题和相关类别,以代表中国男护士为女性患者提供亲密护理过程中的重要因素。
    结论:中国传统文化可能影响中国男护士对女性患者提供贴心护理的尴尬。尴尬的局面可以分为三个不同的阶段,男护士在每个阶段都有不同的主要关注点。医院护理管理者应考虑男护士提供贴心护理的经验和需求,为其提供心理支持,教育和培训。
    BACKGROUND: Some studies suggest that female patients have more concerns about receiving intimate care from male than female nurses. Thus, providing intimate care to female patients is a challenging experience for male nurses. The purpose of this study was to explore Chinese male nurses\' experiences and process of providing intimate clinical care to female patients.
    METHODS: A constructivist grounded theory approach was used to develop a theoretical understanding of male nurses\' experiences. This study included participants from 3 hospitals in different locations in China. Twenty-five male nurses were recruited using purposive and theoretical sampling. Semi-structured interviews were conducted. Data analysis was completed using initial coding, focused coding, theoretical coding and memo writing to produce core concepts and categories, and theory development.
    RESULTS: Chinese male nurses\' experiences of providing intimate care to female patients can be constructed as a three-stage process: (1) anticipation of the level of embarrassment, (2) deciding on the process: do it or not do it and (3) protecting both parties and dealing with embarrassment. Additionally, seven themes and associated categories were identified to represent the important factors in the process of male nurses providing intimate care to female patients in China.
    CONCLUSIONS: Chinese traditional culture may affect the embarrassment in Chinese male nurses providing intimate care to female patients. The embarrassing situation can be divided into three different stages, and male nurses have different main concerns in each stage. Hospital nursing administrators should consider the experiences and needs of male nurses in providing intimate care and provide them with psychological support, education and training.
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  • 文章类型: Journal Article
    这项研究的目的是探讨瑞典围手术期护士的经验(即,手术室护士)与在器官采购过程中照顾供体患者有关。我们试图确定护士的主要关注点以及他们如何处理这些问题。使用建构主义扎根理论方法,我们的参与者样本包括10名护士,其中一人自我认定为男性。参与者的平均年龄为51.8岁(范围=38至63岁)。在采访参与者并编码他们的回答后,我们开发了最佳器官采购的核心类别。产生的扎根理论包括四个主要类别:支撑自己,方便,采购,和完成。承诺是将围手术期护士束缚于行动过程的力量。该理论可能有助于指导基于团队的方法,以使护士在采购过程中照顾有尊严和尊重的捐赠患者。
    The purpose of this study was to explore the experiences of perioperative nurses in Sweden (ie, operating theater nurses) associated with caring for a donor patient during organ procurement procedures. We sought to determine the nurses\' main concerns and how they dealt with them. Using constructivist grounded theory methodology, our participant sample included 10 nurses, one of whom self-identified as male. The average age of the participants was 51.8 years (range = 38 to 63 years). After interviewing the participants and coding their responses, we developed the core category of optimum organ procurement. The generated grounded theory comprises four main categories: brace oneself, facilitate, procurement, and completion. Commitment is the force that binds the perioperative nurse to a course of action. This theory may help guide a team-based approach to prepare nurses to care for donor patients with dignity and respect during procurement procedures.
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  • 文章类型: Journal Article
    背景:当患者长时间暴露于各种类型的创伤事件时,临床护士容易发生同情疲劳。然而,发展过程,分期,与护士同情疲劳的每个阶段不同的心理反应尚未完全阐明。本研究旨在探讨临床护士同情疲劳的过程和同情疲劳每个阶段特有的心理体验。
    方法:本定性研究采用Charmaz\的建构主义扎根理论方法。从2020年12月至2021年1月,对13名不同程度的同情疲劳的临床护士进行了半结构化访谈。采访数据采用扎根理论流程进行分析。
    结果:数据分为5个独立类别和22个子类别。这项研究发现,同情疲劳的过程是动态的和累积的,分为五个阶段:同情体验期,同情心衰退期,同情不适期,同情痛苦期,和同情疲劳期。
    结论:经历同情疲劳的临床护士可能会经历5个阶段,这些阶段是特定的和可预测的。这些发现可以揭示当地和全球的应用,以更好地理解护士同情疲劳的问题。解决临床护士同情疲劳的干预措施应该是特定阶段的,有针对性的,和个性化。
    BACKGROUND: Clinical nurses are susceptible to compassion fatigue when exposed to various types of traumatic events in patients for extended periods of time. However, the developmental process, staging, and psychological responses distinct to each stage of compassion fatigue in nurses are not fully clarified. This study aimed to explore the processes of compassion fatigue and the psychological experiences specific to each phase of compassion fatigue among clinical nurses.
    METHODS: Charmaz\'s Constructivist Grounded Theory methodology was used in this qualitative research. Semi-structured interviews were conducted with 13 clinical nurses with varying degrees of compassion fatigue from December 2020 to January 2021. Interview data were analyzed using grounded theory processes.
    RESULTS: The data were categorized into five separate categories and 22 sub-categories. This study found that the process of compassion fatigue is dynamic and cumulative, which was classified into five phases: compassion experience period, compassion decrement period, compassion discomfort period, compassion distress period, and compassion fatigue period.
    CONCLUSIONS: Clinical nurses who experience compassion fatigue may go through five stages that are stage-specific and predictable. The findings can shed light on local and global applications to better understand the problem of nurses\' compassion fatigue. The interventions for addressing compassion fatigue in clinical nurses should be stage-specific, targeted, and individualized.
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  • 文章类型: Journal Article
    愉快的重要性,令人难忘的酒窖门体验在文献中已经确立。winescape,其中包含了观点,建筑设计,氛围被认为是葡萄酒旅游的主要动机,也是口碑传播中最重复的内容,一个有价值的营销工具。最近的研究优先考虑了人类的互动,它发展了一种连接,作为地窖门体验的最重要组成部分(d\'Ament,Nayeem,&Saliba,2022年)。当前的研究扩展了以前的研究方法,采用记忆工作和酒窖门调查的混合方法,探索酒窖门模式及其对酒窖门期望的影响,评估,购买,以及未来积极的口碑交流。采用建构主义的扎根理论方法来分析参与者的记忆。从136个酒窖门调查中生成了一个贝叶斯网络,以确定酒窖门模式对购买和参与口碑交流的意图的影响。结果支持了最近的发现,即人类元素是最被记住和最有价值的;它促进了一种联系,加强品牌依恋,创造持久的客户。winescape,虽然对于记忆的接地很重要,在回忆中不那么突出。此外,结果表明,口碑作为地窖门图式的重要因素。为酒窖门经理和工作人员提供建议,他们努力为客户创造令人难忘的酒窖门体验。
    The importance of enjoyable, memorable cellar door experiences is well-established in the literature. The winescape, which incorporates views, building design, and ambience is recognised as a central motivation for wine tourism and the most repeated content in word-of-mouth communication, a valuable marketing tool. Recent research has prioritised human interaction, which develops a connection as the most important component of the cellar door experience (d\'Ament, Nayeem, & Saliba, 2022). The current study expands previous research methodologies, adopting memory work and cellar door surveys in a mixed methods approach to explore the cellar door schema and its influence on cellar door expectations, assessments, purchases, and future positive word-of-mouth communication. A constructivist grounded theory approach was adopted to analyse participant memories. A Bayesian network was produced from 136 cellar door surveys to determine the influence of cellar door schema on purchases and intention to engage in word-of-mouth communication. The results supported recent findings that the human element is the most remembered and valued; it fosters a connection, strengthens brand attachment and creates enduring customers. The winescape, while important for grounding the memory, is less prominent in recollections. Additionally, the results demonstrate the importance of word-of-mouth as a contributor to cellar door schemas. Recommendations are made for cellar door managers and staff who strive to create memorable cellar door experiences for their customers.
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