Audience studies

  • 文章类型: News
    研究人员和从业者越来越认为,新闻业必须改善与受众的关系,以增加人们消费和支持新闻的可能性。在本文中,我们认为,这一假设忽略了结构和个人层面因素在塑造新闻受众行为中的重要性。借鉴吉登斯的结构化理论,我们建议,当涉及到人们花在新闻上的时间时,消费者的选择更多地取决于生活环境,而不是新闻偏好。为了说明这一点,我们利用了这么多人的生活环境发生变化时收集的采访和受众分析数据的组合:COVID-19大流行的开始。我们发现,在大流行的前几个月,人们消耗的新闻比平时多,因为(1)由于就地避难订单等原因,他们有更多的时间在手上,裁员,转向在家工作,(2)他们对了解冠状病毒的传播和风险以及正在采取的预防措施更感兴趣。我们得出的结论是,记者应该接受“新闻谦逊”,“从而承认并接受他们对接收工作的控制比他们希望相信的要少得多。
    Researchers and practitioners increasingly believe that journalism must improve its relationship with audiences to increase the likelihood that people will consume and support news. In this paper, we argue that this assumption overlooks the importance of structural- and individual-level factors in shaping news audience behavior. Drawing on Giddens\' theory of structuration, we suggest that, when it comes to the amount of time that people devote to news, consumers\' choices are guided more by life circumstances than by news preferences. To illustrate this point, we draw on a combination of interview and audience analytics data collected when so many people\'s life circumstances changed: the start of the COVID-19 pandemic. We find that people consumed more news during the early months of the pandemic than normal because (1) they had more time on their hands due to things like shelter-in-place orders, layoffs, and shifts to working from home and (2) they were more interested in understanding the coronavirus\' spread and risks as well as the preventative measures being pursued. We conclude that journalists should embrace \"journalistic humility,\" thereby acknowledging and accepting that they have much less control over the reception of their work than they would like to believe.
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  • 文章类型: Journal Article
    目的:娱乐电视是一个有影响力的健康信息来源,包括生殖健康。我们调查了有关药物流产的电视情节与观众意识和对药物流产的信念之间的关联。
    方法:我们从2021年12月至2022年1月进行了一项全国性的横断面在线调查,其中包括基于概率的出生时被分配为女性的人群样本。我们要求受访者从描绘药物流产的七个列表中选择他们看到的情节。在回答情节线项目的3,425人中,3,340对我们的结果措施做出了回应。使用加权多变量分析,我们研究了暴露于特定类型的流产情节与药物流产医疗安全性的认知和信念之间的校正关系.
    结果:我们发现,与未接触药物相比,受众接触药物流产的情节是在诊所获得药物流产并将其描述为安全的,这与更高的药物流产意识有关(RR:1.68;95%CI:1.17,2.40)。暴露于将MA或自我管理的MA描述为安全的情节线与观众认为药物流产是安全的信念有关。
    结论:这项研究表明,堕胎情节的内容和对准确信息的接触可能与观众对堕胎的认识和信念有关。
    结论:在关于堕胎的误传中,观众接触到医学上准确的关于药物流产的电视情节可能是提高药物流产意识和影响药物流产安全信念的有效方法。
    Entertainment television is an influential source of health information, including about reproductive health. We investigated the association between exposure to television plotlines about medication abortion on audience awareness and beliefs about medication abortion.
    We administered a national cross-sectional online survey from December 2021 to January 2022 with a probability-based sample of people assigned female at birth. We asked respondents to select plotlines they had seen from a list of seven that portrayed medication abortion. Among the 3425 people who responded to plotline items, 3340 responded to our outcome measures. Using weighed multivariable analyses, we examined adjusted relationships between exposure to specific types of abortion plotlines and awareness of and beliefs about medication abortion medical safety.
    We found that audience exposure to medication abortion plotlines in which the medication abortion was obtained from a clinic and portrayed as safe was associated with greater awareness of medication abortion compared to nonexposure (RR: 1.68; 95% CI: 1.17, 2.40). Exposure to plotlines that portrayed MA or self-managed MA as safe was associated with audience beliefs that medication abortion is safe.
    This study demonstrates that the content of abortion plotlines and exposure to accurate information may be connected to audience awareness of and beliefs about abortion.
    In a climate of misinformation about abortion, audience exposure to medically accurate television plotlines about medication abortion may be an effective way to increase awareness of medication abortion and influence beliefs about medication abortion safety.
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  • 文章类型: Journal Article
    在现有奖学金的基础上,研究观众如何在电影和电视上解释生殖体验,我们调查观众如何表达母性的含义,流产,收养,Hulu电视迷你剧《到处都是小火》中的代孕。我们招募了21名参与者观看该系列节目,并进行了三个虚拟焦点小组,每个小组有7名女性。根据系列主要角色的种族身份,我们按种族划分这些群体:白人女性每人一组,黑人女性,和华裔美国妇女。与每个小组的种族和族裔背景相匹配的主持人为焦点小组提供了便利。我们询问了参与者对该系列的总体反应,他们对各种人物的印象,和每个生殖健康情节。参与者对忍受母性的角色表达了温柔和批评的反应,代孕和领养,然而大多数参与者公开批评Lexie,获得堕胎的角色。我们认为这很可能是因为Lexie的角色在很大程度上没有同情心,使观众几乎没有机会与她建立反社会关系。我们更广泛地讨论了这对文化对话和对堕胎的理解的影响。
    Building on existing scholarship examining how audiences interpret reproductive experiences on film and television, we investigate how viewers make meaning of representations of motherhood, abortion, adoption, and surrogacy on the Hulu television miniseries Little Fires Everywhere. We recruited twenty-one participants to watch the series and conducted three virtual focus groups of seven women each. Based on the racial identities of the main characters in the series, we segmented these groups by race: one group each of white women, Black women, and Chinese American women. Focus groups were facilitated by moderators who matched the racial and ethnic backgrounds of each group. We asked participants about their overall reactions to the series, their impressions of various characters, and each reproductive health plotline. Participants expressed both tender and critical reactions to characters who endured motherhood, surrogacy and adoption, yet most participants were overtly critical of Lexie, the character who obtained an abortion. We argue that this is likely because the character of Lexie is written as largely unsympathetic, leaving audiences with little opportunity to form a parasocial relationship with her. We discuss the implications of this for cultural conversations and understandings of abortion more broadly.
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