Despite recent increase in research on compulsive buying and excessive buying, the category of buyers whose buying patterns are approaching the clinical level but still somewhat below it has rarely been recognized in the literature. In this paper, we propose the case for the category of moderate-risk buyers. Following Ridgway et al.\'s (2008) findings, moderate-risk buyers were operationalized as scoring 21-24 on Compulsive Buying Index. We hypothesized that moderate-risk buyers would hold significantly higher materialistic values than non-compulsive buyers, while exhibiting significantly less depressive symptoms and covert narcissism than full-fledged compulsive buyers. An online survey of individuals who frequently engaged in buying lapses was used (N=809). We found that moderate-risk buyers were significantly different from both compulsive buyers and non-compulsive buyers in the frequency of buying lapses, hiding purchases and frequency of experiencing negative feelings leading to buying lapses. Furthermore, consistent with our hypothesis, moderate-risk buyers held significantly lower covert narcissism and depression than full-fledged compulsive buyers, but their materialism was not significantly different from each other. Our findings support the case for moderate-risk buyers as a separate group from full-fledged compulsive buyers.

In recent years, a number of studies have used Material Values Scale (MVS) to assess beliefs about importance to own material things. The aims of this study were to validate the MVS scale and to explore the relationships between materialistic values and well-being of Croatian citizens. The study was carried out on a representative sample of N = 1129 Croatian citizens. We used the short 9-item version of the MVS, life satisfaction rating, ratings of two positive (Positive affect) and four negative emotions (Negative affect) over the past month, and demographic variables (age, gender, income). The original dimensionality of the MVS was not confirmed; confirmatory factor analyses yielded two instead of three factors, Happiness and Centrality/Success. When controlled for income, gender and age, the Happiness dimension predicted Life satisfaction and both Positive and Negative affect, indicating that people who believed that the material goods in ones life leads to happiness reported to have lower life satisfaction, lower level of positive affect and higher level of negative affect over the past month. The Centrality/Success dimension was positively related to Positive affect, indicating that the belief that possessions play a central role in enjoyment leads to more frequent experiences of happiness and satisfaction over the past month.