背景:社交媒体(SM)的使用和对消费者驱动的医疗保健的日益关注导致更多的患者在医师评论网站(PRW)上对外科医生进行评分。这项研究旨在量化外科医生的专业SM存在,并评估了其与PRW评级的关系。
方法:这是美国髋关节和膝关节外科医师协会成员截至6月15日的横断面研究,2021年。SM(Facebook,Twitter,Instagram,YouTube,LinkedIn,ResearchGate,和个人专业网站)以及PRW(谷歌(G),健康等级(HG),收集生命体征(V))评级。统计分析用于比较有和没有任何SM的外科医生的PRW评级。定义为拥有以下至少一个SM帐户:Facebook;Twitter;Instagram;或YouTube。
结果:在这项研究中的2,455名外科医生中,550人(22%)有任何SM。与没有SM的外科医生相比,患有任何SM的外科医生的G明显更高,HG,和V总分(G:4.1vs.3.7;HG:4.3vs.4.1;和V:4.0vs.3.8;P<0.01),评级数量明显更高(G:36.9vs.26.5;HG:56.8vs.38.3;和V:45.6vs.30.9;P<0.01),评论数量显著增加(G:24.4vs.16.4;HG:35.2vs.22.0;V:21.5vs.12.3;P<0.01)。任何SM的外科医生为1.8(1.4-2.3;P<0.01),1.5(1.2-1.9;P<0.01),和1.5(1.2-1.9;P<0.01)倍更可能有一个G,HG,V评分分别≥4.0,比没有SM的外科医生还多.
结论:在患有SM的外科医生中,他们的SM存在与更高的PRW总分显着相关,评级数量,和评论的数量。这些发现表明SM的存在可能会增加外科医生的PRW评级。
BACKGROUND: The growth in social media (SM) use and consumer-driven health care has led more patients to rate surgeons on physician
review websites (PRWs). This study assessed surgeon\'s professional SM presence and its relationship to PRW ratings.
METHODS: This was a cross-sectional study of the American Association of Hip and Knee Surgeons members as of June 15, 2021. The presence of SM (Facebook, Twitter, Instagram, YouTube, LinkedIn, ResearchGate, and personal professional website) and PRW (
Google [G], Healthgrades [HG], and Vitals [V]) ratings were collected. Statistical analyses compared PRW ratings among surgeons who did and did not have Any SM, defined as having at least one of the following SM accounts: Facebook; Twitter; Instagram; or YouTube.
RESULTS: Of the 2,455 surgeons, 550 (22%) had Any SM. Compared to surgeons who did not have Any SM, surgeons who had Any SM had significantly higher G, HG, and V overall scores (G:4.1 versus 3.7; HG:4.3 versus 4.1; V:4.0 versus 3.8; P < .01), number of ratings (G:36.9 versus 26.5; HG:56.8 versus 38.3; V:45.6 versus 30.9; P < .01), and number of comments (G:24.4 versus 16.4; HG:35.2 versus 22.0; V:21.5 versus 12.3; P < .01). Surgeons who had Any SM were 1.8 (1.4 to 2.3; P < .01), 1.5 (1.2 to 1.9; P < .01), and 1.5 (1.2 to 1.9; P < .01) times more likely to have a G, HG, and V score of ≥4.0, respectively, than surgeons who did not have Any SM.
CONCLUSIONS: Surgeons who had Any SM demonstrated a significant association with higher PRW overall scores, number of ratings, and number of comments, suggesting that SM presence may increase surgeon PRW ratings.