PDF(Pubmed)
Abstract：
Household food consumption is a major driver of environmental impacts globally. Promoting sustainable consumption practices is crucial for addressing the challenges of resource depletion, food waste, and climate change. This study investigates the role of media literacy in fostering sustainable consumption awareness and behavior. A total of 432 Iranian consumers participated in the study by completing an online structured questionnaire. The data was analyzed using partial least squares structural equation modeling (PLS-SEM), revealing that the different aspects of media literacy, including usage, accessibility, content generation, and critical understanding, accounted for 93% of the variance in sustainable consumption awareness. Additionally, these factors explained 51% of the variance in sustainable consumption intention. The combined influences of sustainable consumption awareness and intention accounted for 87% of the variance in sustainable consumption behavior. To promote sustainable consumption, it is recommended to establish dedicated networks and channels that focus on delivering sustainable and healthy consumption content. Furthermore, organizing programs featuring environmental experts and interactive platforms, such as question-and-answer panels, can enhance critical understanding among media-literate audiences and contribute to the adoption of more sustainable consumption practices.
摘要：
家庭食品消费是全球环境影响的主要驱动因素。促进可持续消费做法对于应对资源枯竭的挑战至关重要，食物浪费,和气候变化。本研究调查了媒介素养在培养可持续消费意识和行为中的作用。共有432名伊朗消费者通过填写在线结构化问卷参与了这项研究。数据采用偏最小二乘结构方程模型(PLS-SEM)进行分析,揭示了媒体素养的不同方面，包括用法，可访问性,内容生成,和批判性的理解，占可持续消费意识差异的93%。此外,这些因素解释了可持续消费意愿差异的51%。可持续消费意识和意愿的综合影响占可持续消费行为差异的87％。促进可持续消费，建议建立专门的网络和渠道，专注于提供可持续和健康的消费内容。此外，组织以环境专家和互动平台为特色的项目，例如问答小组，可以增进有媒体知识的受众之间的批判性理解，并有助于采用更可持续的消费做法。
