Abstract:
This study focused on pilgrimages as part of religious tourism and aimed to achieve the following objectives: identify the main motivational factors of religious tourism focused on pilgrimages; analyze the motivational dimensions that predict satisfaction in religious tourism focused on pilgrimages; analyze the motivational dimensions that predict loyalty in religious tourism focused on pilgrimages. The study was conducted during the pilgrimage to the Virgin of Chaguaya in Bolivia. The sample consisted of 384 tourists who were surveyed on-site. The statistical techniques used included factor analysis and multiple regression. The results revealed four motivational dimensions: Tourism and Escape, Religious Experience, Belief Experience, and Shopping. Additionally, specific motivations that influence the satisfaction and loyalty of attendees at religious events such as pilgrimages have been identified, among them the \"Religious Experience\" and the \"Belief Experience\" motivational dimensions. The findings will contribute to planning and management guidelines for religious event administrators and provide information to academic literature.
摘要:
本研究将朝圣作为宗教旅游的一部分,旨在实现以下目标:确定以朝圣为重点的宗教旅游的主要动机因素;分析以朝圣为重点的宗教旅游中预测满意度的动机维度;分析以朝圣为重点的宗教旅游中预测忠诚度的动机维度。这项研究是在玻利维亚Chaguaya圣母朝圣期间进行的。样本由384名游客组成,他们在现场接受了调查。使用的统计技术包括因子分析和多元回归。结果显示了四个动机维度:旅游和逃生,宗教经验,信仰体验,和购物。此外,已经确定了影响朝圣等宗教活动参与者满意度和忠诚度的具体动机,其中包括“宗教体验”和“信仰体验”的激励维度。研究结果将有助于宗教活动管理人员的计划和管理指南,并为学术文献提供信息。