PDF(Pubmed)
Abstract：
OBJECTIVE: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating.
METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA).
RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions.
CONCLUSIONS: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.
METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA).
RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions.
CONCLUSIONS: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.
摘要：
目的：本研究旨在探索便利店作为健康食品消费平台的潜力，包括低钠选项，以应对便利店用餐行为日益增长的趋势和对健康饮食日益增长的需求。
方法：在研究中，627名10至39岁的韩国参与者参与其中。使用了自我报告的问卷调查，并提出了有关购买模式的问题，消费行为，便利店食品的感知和选择属性，和消费者对低钠选择的感知因素。数据分析采用SPSS26.0(SPSS，Windows版本26.0，SPSSInc.,芝加哥,IL,美国）。
结果：该研究发现了便利店食品的消费行为和感知方面的显着差异，以及便利店食品属性的重要性和满意度的变化，包括消费者对低钠选择的感知因素，基于性别和年龄。此外，研究发现,对低钠选项需求的认识显著影响了购买意愿.
结论：本研究分析了消费者对低钠便利店食品的态度，以评估在便利店促进健康饮食的潜力。这些发现表明，便利店可以作为健康食品销售平台发挥重要作用。
方法：在研究中，627名10至39岁的韩国参与者参与其中。使用了自我报告的问卷调查，并提出了有关购买模式的问题，消费行为，便利店食品的感知和选择属性，和消费者对低钠选择的感知因素。数据分析采用SPSS26.0(SPSS，Windows版本26.0，SPSSInc.,芝加哥,IL,美国）。
结果：该研究发现了便利店食品的消费行为和感知方面的显着差异，以及便利店食品属性的重要性和满意度的变化，包括消费者对低钠选择的感知因素，基于性别和年龄。此外，研究发现,对低钠选项需求的认识显著影响了购买意愿.
结论：本研究分析了消费者对低钠便利店食品的态度，以评估在便利店促进健康饮食的潜力。这些发现表明，便利店可以作为健康食品销售平台发挥重要作用。
