PDF(Pubmed)
Abstract：
UNASSIGNED: Virtual Reality (VR) and Augmented Reality (AR) are innovative technologies that can serve as effective tools for creating health interventions by altering psychological distance. Based on construal level theory and the reality-virtuality continuum, we designed, tested, and compared VR and AR campaigns to encourage proactive measures against COVID-19.
UNASSIGNED: 143 participants were randomly assigned to one of three messages: VR, AR, and a CDC video, and completed surveys before, immediately, and one week following message exposure.
UNASSIGNED: VR and AR increased preventive intentions and behaviors against COVID-19 both in the short and long run. VR was particularly effective as it also increased risk perceptions, more preventive intentions in the short term, and more preventive behaviors, including social distancing and mask wearing, in the long term. VR was more efficient than AR in enhancing risk perceptions and preventive intentions right after being exposed to the messages as well as promoting behaviors such as avoiding crowds, maintaining social distance from others, and wearing a mask in indoor public areas one week later. Moreover, among the three conditions, VR was the only intervention that generated actual behavior change after one week, which indicated potential long-term advantages of VR compared to other mediums. VR decreased social, spatial, and hypothetical distances to a greater degree than AR. VR was more effective than video. However, AR was not more persuasive than video.
UNASSIGNED: Insights gained from the findings extend beyond the pandemic phase, offering practical applications for employing VR and AR technologies in health campaigns.
UNASSIGNED: 143 participants were randomly assigned to one of three messages: VR, AR, and a CDC video, and completed surveys before, immediately, and one week following message exposure.
UNASSIGNED: VR and AR increased preventive intentions and behaviors against COVID-19 both in the short and long run. VR was particularly effective as it also increased risk perceptions, more preventive intentions in the short term, and more preventive behaviors, including social distancing and mask wearing, in the long term. VR was more efficient than AR in enhancing risk perceptions and preventive intentions right after being exposed to the messages as well as promoting behaviors such as avoiding crowds, maintaining social distance from others, and wearing a mask in indoor public areas one week later. Moreover, among the three conditions, VR was the only intervention that generated actual behavior change after one week, which indicated potential long-term advantages of VR compared to other mediums. VR decreased social, spatial, and hypothetical distances to a greater degree than AR. VR was more effective than video. However, AR was not more persuasive than video.
UNASSIGNED: Insights gained from the findings extend beyond the pandemic phase, offering practical applications for employing VR and AR technologies in health campaigns.
摘要：
■虚拟现实（VR）和增强现实（AR）是创新技术，可以作为通过改变心理距离来创建健康干预措施的有效工具。基于解释层次理论和现实-虚拟连续体，我们设计的,tested,并比较了VR和AR运动，以鼓励对COVID-19采取积极措施。
■143名参与者被随机分配到以下三个消息之一：VR，AR,和疾控中心的一段视频,和之前完成的调查，立即,消息曝光后一周。
■从短期和长期来看，VR和AR都增加了针对COVID-19的预防意图和行为。VR特别有效，因为它也增加了风险感知，在短期内有更多的预防意图，和更多的预防行为，包括社交距离和戴口罩，从长远来看。VR在暴露于信息后增强风险感知和预防意图以及促进避免人群等行为方面比AR更有效。与他人保持社交距离，一周后在室内公共区域戴着口罩。此外，在这三个条件中，VR是唯一在一周后产生实际行为改变的干预措施，这表明VR与其他媒体相比具有潜在的长期优势。VR社交减少，空间,假设距离比AR更大。VR比视频更有效。然而,AR并不比视频更有说服力。
■从调查结果中获得的见解超出了大流行阶段，提供在健康运动中采用VR和AR技术的实际应用。
■143名参与者被随机分配到以下三个消息之一：VR，AR,和疾控中心的一段视频,和之前完成的调查，立即,消息曝光后一周。
■从短期和长期来看，VR和AR都增加了针对COVID-19的预防意图和行为。VR特别有效，因为它也增加了风险感知，在短期内有更多的预防意图，和更多的预防行为，包括社交距离和戴口罩，从长远来看。VR在暴露于信息后增强风险感知和预防意图以及促进避免人群等行为方面比AR更有效。与他人保持社交距离，一周后在室内公共区域戴着口罩。此外，在这三个条件中，VR是唯一在一周后产生实际行为改变的干预措施，这表明VR与其他媒体相比具有潜在的长期优势。VR社交减少，空间,假设距离比AR更大。VR比视频更有效。然而,AR并不比视频更有说服力。
■从调查结果中获得的见解超出了大流行阶段，提供在健康运动中采用VR和AR技术的实际应用。
