关键词: Halliday Interpersonal meaning advertisement metafunctions mood structure mood types multimodal systemic functional linguistics

Mesh : Humans Advertising Cosmetics New York Affect Interpersonal Relations

来  源:   DOI:10.12688/f1000research.129750.3   PDF(Pubmed)

Abstract:
UNASSIGNED: Interpersonal meaning is the interaction between the speaker and the listener and the writer and the reader. This study aims to determine the structure of mood and how the structure of mood is found. The purposes of this study are (1) to be more sensitive to the mood structure shown in Maybelline New York cosmetic advertisement. (2) to investigate the reason of why interrogative sentences are more difficult to find than declarative sentences. Through this research, we can see the types of mood structures, and how these mood structures are used.
UNASSIGNED: The type of research approach used is descriptive qualitative. Research in this case describes systematically, factually and accurately facts and causal relationships of the phenomena studied. The sources of data in this study are eight cosmetic Maybelline New York products, namely the Maybelline gel pencil, L\'oreal colour riche nail, Maybelline mascara and eyeliner, Maybelline creamy lipmatte and Maybelline eyeshadow, Maybelline eyeliner, Maybelline lipstick, and Maybelline clear smooth all in one.
UNASSIGNED: In analyzing the data, the researcher of the 2014 Halliday theory revised by Mathiesse found that there are three types of manifested mood, four types of realized speech function, and mood-based realization of speech function. The moods manifested were declarative (48.64%), interrogative (5.40%) and imperative (45.94%). Speech functions that are realized are statements (48.64%), questions (5.40%), offers (18.91%) and command (24.32%).
UNASSIGNED: It can be concluded that declarative sentences are mostly found in Maybelline New York products. Researchers suggest that readers be more careful in using mood structures in cosmetic advertisements so that there are no misunderstandings.
摘要:
人际意义是说话者与听众以及作者与读者之间的相互作用。这项研究旨在确定情绪的结构以及如何发现情绪的结构。这项研究的目的是(1)对美宝莲纽约化妆品广告中显示的情绪结构更加敏感。(2)探讨疑问句比陈述句难找的原因。通过这项研究,我们可以看到情绪结构的类型,以及如何使用这些情绪结构。
使用的研究方法类型是描述性定性的。在这种情况下,研究系统地描述了,所研究现象的事实和因果关系。这项研究的数据来源是八种美宝莲纽约化妆品产品,即美宝莲凝胶铅笔,L\'orealcolorrichenail,美宝莲睫毛膏和眼线,美宝莲乳脂状唇彩和美宝莲眼影,美宝莲眼线笔,美宝莲口红,美宝莲清晰光滑。
在分析数据时,Mathiesse修订的2014年Halliday理论的研究人员发现,有三种类型的表现情绪,四种实现的语音功能,和基于情绪的语音功能的实现。表现出的情绪是陈述性的(48.64%),疑问性(5.40%)和命令性(45.94%)。实现的语音功能是语句(48.64%),问题(5.40%),提供(18.91%)和命令(24.32%)。
可以得出结论,陈述句大多存在于美宝莲纽约的产品中。研究人员建议读者在化妆品广告中使用情绪结构时要更加小心,以免产生误解。
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