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Abstract：
Within cognitive psychology, there are separate experimental fields devoted to the study of creativity, on the one hand, and aesthetics, on the other, with virtually no cross-talk between them. In this article, I propose a means of uniting creativity and aesthetics via a consideration of the mechanisms of cultural evolution. I call this the creativity/aesthetics cycle. The basic tenet of the model is that creativity and aesthetics mediate, respectively, the processes of variation (production) and selection (perception or consumption) in evolutionary models of culture. By means of this cycle, creators produce works that they hope will be evaluated positively by consumers, where such appraisals ultimately feed back to influence the subsequent decision-making processes of creators. I discuss the implications of this model for the fields of creativity and aesthetics.
摘要：
在认知心理学中，有独立的实验领域致力于创造力的研究，一方面,和美学，另一方面,他们之间几乎没有交锋.在这篇文章中,我提出了一种通过考虑文化进化机制将创造力和美学结合在一起的方法。我称之为创造力/美学循环。该模型的基本原则是创造力和美学调解，分别,文化进化模型中的变异（生产）和选择（感知或消费）过程。通过这个循环，创作者创作的作品希望能得到消费者的积极评价，这些评估最终会影响创作者的后续决策过程。我讨论了该模型对创造力和美学领域的影响。
