Abstract：
Sexual behaviors play a role in the social construction of masculinity. Moreover, this stereotype has been capitalized upon by pharmaceutical companies, as well as those that sell products not approved by the U.S. Food and Drug Administration, for purposes of marketing sexual medicines. Stereotypical notions of masculinity, however, also emphasize the importance of self-reliance, which may cause some to look unfavorably upon the use of sexual medicine. Consistent with this notion, a male target was viewed as more masculine when his female partner consistently reached orgasm, unless he had no history of erectile dysfunction (ED), but was taking Viagra anyway (Experiment 1; N = 522). In addition, when his partner consistently reached orgasm, ratings of his sexual esteem were also lower if he used Viagra than if he did not, but only if he had no history of ED. In Experiment 2 (N = 711), although there was no effect of a male target\'s use of testosterone, social perception of his masculinity and sexual esteem increased as his \"natural\" levels of testosterone increased. In addition, exploratory analysis revealed that if the male target had low (but not normal or high) \"natural\" levels of testosterone, ratings of his masculinity were higher if his female partner consistently had an orgasm, which suggests that female orgasm served to \"rescue\" masculinity. Because expectations about drugs drive their use, it is important to address preconceived notions about the use of sexual medicines for purposes of enhancing masculinity and sexual esteem, as the social perception of their use is much more complex.
摘要：
性行为在男性气质的社会建构中起着重要作用。此外，这种刻板印象被制药公司利用，以及那些销售未经美国食品和药物管理局批准的产品的人，用于销售性药物。男性气质的陈规定型观念，然而,还强调了自力更生的重要性，这可能会导致一些人在使用性药物时看起来不舒服。与这个概念一致，当他的女性伴侣持续达到性高潮时，男性目标被认为更男性化，除非他没有勃起功能障碍（ED）的病史，但无论如何都在服用伟哥（实验1；N=522）。此外,当他的伴侣一直达到性高潮时，如果他使用伟哥，他的性评价也低于不使用伟哥，但前提是他没有ED病史。在实验2（N=711）中，虽然男性目标使用睾酮没有影响，随着他的“自然”睾丸激素水平的增加，社会对他男子气概和性自尊的看法也随之增加。此外,探索性分析显示，如果男性目标有低（但不是正常或高）的“自然”水平，如果他的女性伴侣一直有性高潮，他的男子气概会更高，这表明女性性高潮有助于“拯救”男性气质。因为对药物的期望驱使他们使用，重要的是要解决关于使用性药物以增强男性气质和性自尊的先入为主的观念，因为社会对它们使用的看法要复杂得多。
