PDF(Pubmed)
Abstract：
A value-belief-norm (VBN) model for understanding the pro-environmental behaviors (PEB) of Taiwanese was developed. This formulated VBN model included personal values, openness to change, awareness of consequences, personal norms, social norms, and PEB. Ecological world view and ascription of responsibility were excluded to develop a tighter model. A total of 1079 completed questionnaires were collected and structural equation modelling was utilized, where standard estimates and coefficients of determination validated the formulated VBN model\'s effectiveness. Each construct served its role as the mediator between its distal variable and outcome variable, with a substantial level of predictive accuracy, and 74.3% of the variance in PEB was accounted for. Further findings found that mature individuals had a stronger tendency towards awareness of consequences due to personal values; the young had a stronger tendency towards personal norms due to awareness of consequences; men had a stronger tendency towards personal norms due to awareness of consequences; and women had a weaker tendency due to a greater emphasis on altruism. Future interventions, such as sharing of personal pro-environmental lifestyles verbally or through social media, periodically decluttering personal items and maintaining a minimalist lifestyle, where these personal norms are in line with collective social norms, could help to strengthen PEB.
摘要：
开发了一种用于理解台湾人的亲环境行为（PEB）的价值信念规范（VBN）模型。这个制定的VBN模型包括个人价值，对变革的开放,意识到后果，个人规范,社会规范,PEB。生态世界观和责任归属被排除在外，以建立更严格的模型。共收集1079份完整问卷，并利用结构方程模型，其中标准估计和确定系数验证了制定的VBN模型的有效性。每个构建体充当其远端变量和结果变量之间的中介，具有相当高的预测准确性，PEB的变异占74.3%。进一步的发现发现，由于个人价值观，成熟的个体对后果的认识倾向更强；由于对后果的认识，年轻人对个人规范的倾向更强；由于对后果的认识，男性对个人规范的倾向更强；由于更加强调利他主义，女性的倾向较弱。未来的干预措施，例如口头或通过社交媒体分享个人的环保生活方式，定期整理个人物品，保持简约的生活方式，这些个人规范符合集体社会规范，可以帮助加强PEB。
