PDF(Pubmed)
Abstract：
Perineum sunning/tanning is a potentially harmful yet popular new health trend cultivated by a viral social media post, famous public figures, and subsequent media coverage.
Our primary objective is to evaluate public interest in perineum sunning/tanning.
Using an observational study design, we extracted data from Google Trends for the terms \"perineum sunning,\" \"perineum tanning,\" \"Metaphysical Meagan,\" and \"Josh Brolin\"; and Twitter (via SproutSocial) for \"perineum sunning\" and \"perineum tanning\" from November 1, 2019, to December 31, 2019. UberSuggest was used to investigate monthly search volumes and user engagement. We used data from Google Trends and Twitter to construct autoregressive integrated moving average (ARIMA) models to forecast public interest in perineum sunning and perineum tanning had the post on social media never occurred. Next, we performed an integral function to calculate the cumulative increase in \"perineum tanning\" from the day after the post occurred to the end of the year as the area between the forecasted values and the actual values. Using Welch t tests, we compared forecasted and actual values for \"perineum sunning\" and \"perineum tanning\" using Twitter and Google Trends data over 1-, 2-, and 4-week periods after the social media post to determine if the increased volumes were statistically significant over time. Lastly, we monitored Google Trends for \"perineum sunning\" and \"perineum tanning\" through September 30, 2020, to capture trends during the summer months.
Before the Instagram post went viral, there was no search interest in perineum sunning. ARIMA modeling for perineum tanning forecasted no increase in searches (0.00) if the post had not gone viral, while actual interest conveyed a relative cumulative increase of 919.00% from the day the post went viral through December 31, 2020. The term \"perineum sunning\" was mentioned on average 804 (SD 766.1) times daily for this 7-day period, which was also significantly higher than predicted (P≤.03), totaling 5628 tweets for these 7 days. The increased volume of tweets and relative search interest from Google Trends remained significantly higher for both terms over the 1-, 2-, and 4-week intervals. User engagement showed that nearly 50% of people who searched for \"perineum sunning\" were likely to click a returned link for more information. Continued observance of search interest in perineum sunning demonstrated interest spikes in the summer months, June and July 2020.
Google Trends and Twitter data demonstrated that one social media post claiming non-evidence-based health benefits of regular sun exposure-without the use of sunscreen-generated significant public interest. Medical journals, dermatologists, and other health care professionals are obligated to educate and correct public misperceptions about viral wellness trends such as perineum sunning.
Our primary objective is to evaluate public interest in perineum sunning/tanning.
Using an observational study design, we extracted data from Google Trends for the terms \"perineum sunning,\" \"perineum tanning,\" \"Metaphysical Meagan,\" and \"Josh Brolin\"; and Twitter (via SproutSocial) for \"perineum sunning\" and \"perineum tanning\" from November 1, 2019, to December 31, 2019. UberSuggest was used to investigate monthly search volumes and user engagement. We used data from Google Trends and Twitter to construct autoregressive integrated moving average (ARIMA) models to forecast public interest in perineum sunning and perineum tanning had the post on social media never occurred. Next, we performed an integral function to calculate the cumulative increase in \"perineum tanning\" from the day after the post occurred to the end of the year as the area between the forecasted values and the actual values. Using Welch t tests, we compared forecasted and actual values for \"perineum sunning\" and \"perineum tanning\" using Twitter and Google Trends data over 1-, 2-, and 4-week periods after the social media post to determine if the increased volumes were statistically significant over time. Lastly, we monitored Google Trends for \"perineum sunning\" and \"perineum tanning\" through September 30, 2020, to capture trends during the summer months.
Before the Instagram post went viral, there was no search interest in perineum sunning. ARIMA modeling for perineum tanning forecasted no increase in searches (0.00) if the post had not gone viral, while actual interest conveyed a relative cumulative increase of 919.00% from the day the post went viral through December 31, 2020. The term \"perineum sunning\" was mentioned on average 804 (SD 766.1) times daily for this 7-day period, which was also significantly higher than predicted (P≤.03), totaling 5628 tweets for these 7 days. The increased volume of tweets and relative search interest from Google Trends remained significantly higher for both terms over the 1-, 2-, and 4-week intervals. User engagement showed that nearly 50% of people who searched for \"perineum sunning\" were likely to click a returned link for more information. Continued observance of search interest in perineum sunning demonstrated interest spikes in the summer months, June and July 2020.
Google Trends and Twitter data demonstrated that one social media post claiming non-evidence-based health benefits of regular sun exposure-without the use of sunscreen-generated significant public interest. Medical journals, dermatologists, and other health care professionals are obligated to educate and correct public misperceptions about viral wellness trends such as perineum sunning.
摘要：
背景：会阴晒黑/晒黑是一种潜在的有害但流行的新健康趋势，由病毒式社交媒体帖子培育，著名的公众人物,以及随后的媒体报道。
目的：我们的主要目的是评估公众对会阴晒黑的兴趣。
方法：使用观察性研究设计，我们从谷歌趋势中提取了“会阴晒黑”的数据，\"\"会阴晒黑,\"\"形而上学Meagan,\”和\“JoshBrolin\”;和Twitter（通过SproutSocial）从2019年11月1日至2019年12月31日的“会阴晒黑”和“会阴晒黑”。UberSuggest用于调查每月的搜索量和用户参与度。我们使用来自Google趋势和Twitter的数据来构建自回归综合移动平均（ARIMA）模型，以预测公众对会阴晒黑和会阴晒黑的兴趣，因为社交媒体上的帖子从未发生过。接下来,我们执行了一个积分函数，以计算“会阴晒黑”从发生后的第二天到年底的累积增加量，作为预测值和实际值之间的面积。使用Welcht检验，我们使用Twitter和Google趋势数据比较了“会阴晒黑”和“会阴晒黑”的预测值和实际值，2-,以及社交媒体发布后4周的时间段，以确定随着时间的推移，增加的数量是否具有统计学意义。最后,我们在2020年9月30日之前监测了“会阴晒黑”和“会阴晒黑”的谷歌趋势，以捕捉夏季的趋势。
结果：在Instagram发布之前，对会阴sunning没有搜索兴趣。用于会阴晒黑的ARIMA建模预测，如果帖子没有疯传，搜索量不会增加(0.00)，而实际利息从该帖子传播到2020年12月31日的那一天起，相对累计增长了919.00%。在这7天的时间里，“会阴晒太阳”一词平均每天804次(SD766.1)。这也显著高于预测(P≤0.03)，这7天共发5628条推文。谷歌趋势的推文数量和相对搜索兴趣的增加在这两个方面都明显高于1,2-,和4周的间隔。用户参与显示，搜索“会阴晒黑”的人中有近50％可能会点击返回的链接以获取更多信息。继续遵守对会阴晒黑的搜索兴趣，表明夏季的兴趣激增，2020年6月和7月。
结论：Google趋势和Twitter数据表明，一篇社交媒体帖子声称定期晒太阳对健康有益，而不使用防晒霜会产生重大的公共利益。医学期刊,皮肤科医生,和其他卫生保健专业人员有义务教育和纠正公众对病毒健康趋势的误解，如会阴晒黑。
目的：我们的主要目的是评估公众对会阴晒黑的兴趣。
方法：使用观察性研究设计，我们从谷歌趋势中提取了“会阴晒黑”的数据，\"\"会阴晒黑,\"\"形而上学Meagan,\”和\“JoshBrolin\”;和Twitter（通过SproutSocial）从2019年11月1日至2019年12月31日的“会阴晒黑”和“会阴晒黑”。UberSuggest用于调查每月的搜索量和用户参与度。我们使用来自Google趋势和Twitter的数据来构建自回归综合移动平均（ARIMA）模型，以预测公众对会阴晒黑和会阴晒黑的兴趣，因为社交媒体上的帖子从未发生过。接下来,我们执行了一个积分函数，以计算“会阴晒黑”从发生后的第二天到年底的累积增加量，作为预测值和实际值之间的面积。使用Welcht检验，我们使用Twitter和Google趋势数据比较了“会阴晒黑”和“会阴晒黑”的预测值和实际值，2-,以及社交媒体发布后4周的时间段，以确定随着时间的推移，增加的数量是否具有统计学意义。最后,我们在2020年9月30日之前监测了“会阴晒黑”和“会阴晒黑”的谷歌趋势，以捕捉夏季的趋势。
结果：在Instagram发布之前，对会阴sunning没有搜索兴趣。用于会阴晒黑的ARIMA建模预测，如果帖子没有疯传，搜索量不会增加(0.00)，而实际利息从该帖子传播到2020年12月31日的那一天起，相对累计增长了919.00%。在这7天的时间里，“会阴晒太阳”一词平均每天804次(SD766.1)。这也显著高于预测(P≤0.03)，这7天共发5628条推文。谷歌趋势的推文数量和相对搜索兴趣的增加在这两个方面都明显高于1,2-,和4周的间隔。用户参与显示，搜索“会阴晒黑”的人中有近50％可能会点击返回的链接以获取更多信息。继续遵守对会阴晒黑的搜索兴趣，表明夏季的兴趣激增，2020年6月和7月。
结论：Google趋势和Twitter数据表明，一篇社交媒体帖子声称定期晒太阳对健康有益，而不使用防晒霜会产生重大的公共利益。医学期刊,皮肤科医生,和其他卫生保健专业人员有义务教育和纠正公众对病毒健康趋势的误解，如会阴晒黑。
