PDF(Pubmed)
Abstract：
Twitter has been adopted by physicians across most medical specialties; it allows for the wide dissemination of information and calls to action, brings new stakeholders into collations, promotes academic engagement, and fosters collaboration between academia and private practice. In this review of the literature, we briefly outline the state of advocacy in health care and summarize current Twitter-based advocacy efforts in the major specialties of health care, identifying both successful strategies as well as gaps in Twitter advocacy research. Relevant articles were obtained via PubMed and Google Scholar searches using the phrases \"Twitter advocacy healthcare,\" \"[specialty name] Twitter\" and \"[specialty name] Twitter advocacy.\" Several overarching themes were found to be widely utilized in specialty-specific discussions of Twitter advocacy efforts: organizing under a specific hashtag, fostering dialogue between stakeholders, and tweeting using personalized, action-oriented language. Fields such as pediatrics, heme/onc, ENT, and ophthalmology have most thoroughly embraced the desire to learn how to most effectively advocate on Twitter. Other fields such as OBGYN, cardiology, and surgery have less academic focus on online advocacy. Outside of advocacy efforts, the research and academic benefits of Twitter are well described in nearly every specialty. In conclusion, while clinicians are encouraged to advocate online, only broad strategies for online engagement are currently offered. Additional research into the details of how to successfully create an online profile and Twitter presence is needed to ensure all physicians are able to maximize their advocacy efforts, with clarification of the goals and objectives of this engagement also required.
摘要：
Twitter已被大多数医学专业的医生采用;它允许广泛传播信息和行动呼吁，将新的利益相关者带入整理中，促进学术参与，并促进学术界和私人实践之间的合作。在这篇文献综述中，我们简要概述了医疗保健中的宣传状况，并总结了当前在医疗保健主要专业领域基于Twitter的宣传工作，确定成功的策略以及Twitter倡导研究中的差距。相关文章是通过PubMed和GoogleScholar搜索获得的，使用短语“Twitter倡导医疗保健，\"\"[专业名称]Twitter\"和\"[专业名称]Twitter宣传。“发现在针对Twitter倡导工作的特定专业讨论中广泛使用了几个总体主题：在特定的标签下组织，促进利益相关者之间的对话，使用个性化的推特，面向行动的语言。儿科等领域，血红素/onc,ENT,和眼科最彻底地接受了学习如何在Twitter上最有效地倡导的愿望。其他字段如OBGYN,心脏病学,而外科手术对在线宣传的学术关注较少。在宣传工作之外，Twitter的研究和学术优势在几乎每个专业都有很好的描述。总之,虽然鼓励临床医生在网上宣传，目前仅提供广泛的在线参与策略。需要对如何成功创建在线个人资料和Twitter存在的细节进行进一步研究，以确保所有医生都能够最大限度地开展宣传工作，还需要澄清这种参与的目标和目的。
