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Abstract：
Media can not only play a critical role in informing and educating the public on health issues, but it can make a powerful contribution to advocacy of public health matters. In Kenya, Advance Family Planning (AFP) initiative used this approach to further the country\'s progress in achieving family planning goals. This case study documents AFP experience in supporting media to engage leaders and decision-makers on the need to unlock bureaucratic bottlenecks that limit success of family planning services. AFP\'s media efforts added weight to the work of advocates who push for increased political commitments and investments in family planning. Media advocacy efforts helped catalyze actions by decision-makers across Kenya-focusing on strengthening accessibility and availability of contraceptive methods and fast-tracking implementation of policy actions to address adolescent pregnancy. Media advocacy efforts contributed to advancing family planning initiatives in the country. Media advocacy should be a key pillar of family planning programs and of other sectors.
摘要：
媒体不仅可以在向公众宣传和教育健康问题方面发挥关键作用，但它可以为倡导公共卫生事务做出有力贡献。在肯尼亚,提前计划生育（AFP）倡议使用这种方法来促进该国在实现计划生育目标方面的进展。本案例研究记录了法新社在支持媒体方面的经验，使领导者和决策者参与解决限制计划生育服务成功的官僚瓶颈的必要性。法新社的媒体努力为推动增加政治承诺和计划生育投资的倡导者的工作增加了分量。媒体宣传工作有助于促进肯尼亚各地决策者的行动，重点是加强避孕方法的可及性和可获得性，并快速执行解决青少年怀孕问题的政策行动。媒体宣传工作有助于推进该国的计划生育举措。媒体宣传应该是计划生育方案和其他部门的关键支柱。
