Abstract：
Objective: Research shows that personal relevance may affect the impact of alcohol-related health information. This study explored alcohol consumption during the UK Covid-19 lockdown, and whether a message emphasising the effect of alcohol on the immune system was more effective in altering intentions to follow low-risk drinking guidelines than other messages about the effects of alcohol on health.
Methods & Measures: From April to June 2020, 953 drinkers completed an online questionnaire, and were randomly allocated to exposure to a control condition or one of three messages emphasising the impact of alcohol on: the immune system; mental health; or physical health. Outcome variables were: concern about alcohol intake, and intention to adhere to low-risk drinking guidelines.
Results: Pre-post ANCOVAs revealed that participants in the immunity message group had significantly stronger intention to adhere to low-risk guidelines than the control group (after controlling for initial intention). Concern for the effect of alcohol on health was not significantly affected.
Conclusion: During Covid-19 lockdown, a message emphasising the impact of alcohol on the immune-system had a greater effect on intention to observe low-risk drinking guidelines than other messages. Contextually relevant messages could be used for alcohol health campaigns and for improving alcohol labelling.
Methods & Measures: From April to June 2020, 953 drinkers completed an online questionnaire, and were randomly allocated to exposure to a control condition or one of three messages emphasising the impact of alcohol on: the immune system; mental health; or physical health. Outcome variables were: concern about alcohol intake, and intention to adhere to low-risk drinking guidelines.
Results: Pre-post ANCOVAs revealed that participants in the immunity message group had significantly stronger intention to adhere to low-risk guidelines than the control group (after controlling for initial intention). Concern for the effect of alcohol on health was not significantly affected.
Conclusion: During Covid-19 lockdown, a message emphasising the impact of alcohol on the immune-system had a greater effect on intention to observe low-risk drinking guidelines than other messages. Contextually relevant messages could be used for alcohol health campaigns and for improving alcohol labelling.
摘要：
目的：研究表明，个人相关性可能会影响酒精相关健康信息的影响。这项研究探讨了英国新冠肺炎封锁期间的饮酒情况，以及强调酒精对免疫系统的影响的信息是否比其他有关酒精对健康影响的信息更有效地改变遵循低风险饮酒指南的意图。方法与措施：2020年4月至6月，953名饮酒者完成了在线问卷调查，并被随机分配暴露于控制条件或强调酒精对免疫系统的影响的三个信息之一;心理健康;或身体健康。结果变量是：对酒精摄入量的关注，并打算遵守低风险饮酒指南。结果：事后ANCOVA显示，免疫信息组的参与者坚持低风险指南的意愿明显强于对照组（在控制初始意图后）。对酒精对健康影响的关注没有受到显着影响。结论：在新冠肺炎封锁期间，与其他信息相比,强调酒精对免疫系统影响的信息对遵守低风险饮酒指南的意向影响更大.上下文相关的信息可用于酒精健康运动和改善酒精标签。
