关键词: Facebook Instagram Twitter YouTube anaesthesia social network, social media society Facebook Instagram Twitter YouTube anaesthesia social network, social media society

来  源:   DOI:10.2196/34549

Abstract:
BACKGROUND: Although the presence of medical societies on social networks (SNs) could be interesting for disseminating professional information, there is no study investigating their presence on SNs.
OBJECTIVE: The aim of this viewpoint is to describe the worldwide presence and activity of national anesthesia societies on SNs.
METHODS: This observational study assessed the active presence (≥1 post in the year preceding the collection date) of the World Federation of Societies of Anesthesiologists member societies on the SNs Twitter, Facebook, Instagram, and YouTube. We collected data concerning each anesthesia society on the World Federation of Societies of Anesthesiologists website.
RESULTS: Among the 136 societies, 66 (48.5%) had an active presence on at least one SN. The most used SN was Facebook (n=60, 44.1%), followed by Twitter (n=37, 27.2%), YouTube (n=26, 19.1%), and Instagram (n=16, 11.8%). The SN with the largest number of followers was Facebook for 52 (78.8%) societies and Twitter for 12 (18.2%) societies. The number of followers was 361 (IQR 75-1806) on Twitter, 2494 (IQR 1049-5369) on Facebook, 1400 (IQR 303-3058) on Instagram, and 214 (IQR 33-955) on YouTube. There was a strong correlation between the number of posts and the number of followers on Twitter (r=0.95, 95% CI 0.91-0.97; P<.001), Instagram (r=0.83, 95% CI 0.58-0.94; P<.001), and YouTube (r=0.69, 95% CI 0.42-0.85; P<.001). According to the density of anesthetists in the country, there was no difference between societies with and without active SN accounts.
CONCLUSIONS: Less than half of national anesthesia societies have at least one active account on SNs. Twitter and Facebook are the most used SNs.
摘要:
背景:尽管医疗社会在社交网络(SNs)上的存在对于传播专业信息可能很有趣,没有研究调查它们在SNs上的存在。
目的:这个观点的目的是描述全国麻醉协会在SNs的全球存在和活动。
方法:这项观察性研究评估了世界麻醉医师协会成员协会联合会在SNsTwitter上的活跃存在(收集日期前一年≥1个职位),Facebook,Instagram,和YouTube。我们在世界麻醉医师协会联合会网站上收集了有关每个麻醉学会的数据。
结果:在136个社会中,66(48.5%)在至少一个SN上有活性存在。使用最多的SN是Facebook(n=60,44.1%),其次是Twitter(n=37,27.2%),YouTube(n=26,19.1%),和Instagram(n=16,11.8%)。拥有最多追随者的SN是52个社会(78.8%)的Facebook和12个社会(18.2%)的Twitter。Twitter上的追随者数量为361(IQR75-1806),2494(IQR1049-5369)在Facebook上,1400(IQR303-3058)在Instagram上,和214(IQR33-955)在YouTube上。Twitter上的帖子数量与关注者数量之间存在很强的相关性(r=0.95,95%CI0.91-0.97;P<.001),Instagram(r=0.83,95%CI0.58-0.94;P<.001),和YouTube(r=0.69,95%CI0.42-0.85;P<.001)。根据全国麻醉师的密度,有和没有活跃SN账户的社会没有区别。
结论:不到一半的国家麻醉协会至少有一个关于SNs的活跃账户。Twitter和Facebook是最常用的SNs。
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