PDF(Pubmed)
Abstract：
Social media has revolutionized internet communication and become ubiquitous in modern life. Though it originated as a medium for friendship, social media has evolved into an ideal venue for professional networking, scientific exchange, and brand building. As such, it is a powerful tool with which interventional pain physicians should become familiar. However, given the permanence and visibility of online posts, it is prudent for interventional pain physicians to utilize social media in a manner that is consistent with the ethical and professionalism standards to which they are held by their patients, employers, peers, and state medical boards. While there are extensive publications of professional codes of conduct by medical societies, there is a paucity of literature regarding social media best practices guidelines. Further, to date there have been no social media best practices recommendations specific to interventional pain medicine physicians. While not exhaustive, the aim of this document is to provide recommendations to pain physicians on how to maintain an effective professional and ethical online presence. Specifically, we provide guidance on online persona and professional image, patient-physician interactions online, patient privacy, industry relations, patient education, and brand building.
摘要：
社交媒体彻底改变了互联网通信，并在现代生活中无处不在。虽然它起源于友谊的媒介，社交媒体已经发展成为专业网络的理想场所，科学交流,和品牌建设。因此，这是介入疼痛医生应该熟悉的强大工具。然而,鉴于在线帖子的持久性和可见性，对于介入疼痛医生来说，谨慎的做法是以符合患者所持有的道德和专业标准的方式利用社交媒体，雇主,同行,和州医疗委员会。虽然医学会有大量的专业行为守则出版物，关于社交媒体最佳实践指南的文献很少。Further,迄今为止,还没有针对介入疼痛医学医师的社交媒体最佳实践建议.虽然不是详尽的，本文件的目的是就如何保持有效的专业和道德在线形象向疼痛医生提供建议.具体来说,我们提供有关在线角色和专业形象的指导，病人-医生在线互动，患者隐私,行业关系,患者教育,和品牌建设。
