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Abstract：
Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students\' intention to engage in online English teaching platforms. This study focused on the online students engaged in online English learning platforms in Taiwan. A total of 500 online students were selected. An online survey was conducted with the help of a marketing research agency located in Taiwan. According to the results, the online students\' flow experience was found to be in a significant relationship with continuous intention. The antecedents, including perceived enjoyment, challenge, and situational involvement, were found to be in a positive relationship with flow experience; however, confirmation and perceived vividness did not have significant effects on the flow. Furthermore, flow and confirmation were found to be in a significant relationship with perceived usefulness and satisfaction. Moreover, perceived usefulness was found to be in a significant relationship with satisfaction and continuous intention. Lastly, satisfaction was found to be in a significant relationship with continuous intention. Finally, the questions proposed in this research with their empirical findings offer profound understanding for establishing a well-devised online English learning platform that can motivate online learning. These results and managerial implications for online English language platforms are innovative and significant in practice.
摘要：
建立在流量和期望确认模型(ECM)的前因的集成理论框架上，本研究调查了流动体验驱动在线学生参与在线英语教学平台的方式。本研究的重点是台湾从事在线英语学习平台的在线学生。总共选择了500名在线学生。在位于台湾的营销研究机构的帮助下进行了在线调查。根据结果,发现在线学生的流动体验与持续意向有显著关系。前身，包括感知到的享受，挑战,和情境参与，被发现与流动体验呈正相关；然而，确认和感知的生动性对流量没有显著影响。此外，发现流量和确认与感知有用性和满意度有显著关系。此外，发现感知有用性与满意度和持续意图存在显著关系。最后,人们发现满意度与持续意图有显著的关系。最后,本研究提出的问题及其实证结果为建立一个精心设计的在线英语学习平台提供了深刻的理解，该平台可以激励在线学习。这些结果和对在线英语语言平台的管理意义具有创新性，在实践中具有重要意义。
