Abstract:
CONCLUSIONS: Social media are a powerful tool that creates a unique opportunity for the young plastic surgeon and trainee to share content, brand oneself, educate the public, and develop one\'s own professional voice early. The majority of all plastic surgery programs and particularly those that are highly ranked have social media opportunities for their residents, yet clear rules to guide implementation of social media programming in residency have remained unspecified. These guidelines and pitfalls can be used to inform a productive and professional entry into plastic surgery social media use for the resident and young plastic surgeon. Details regarding specific platform use to maximize exposure are provided. The core principles of patient safety and privacy, authentic photography, plastic surgery education and advocacy, and professionalism inform these guidelines. Pitfalls include establishment of an online physician-patient relationship, engaging in debate by means of online reviews, providing medical entertainment, and engaging in non-plastic surgery politics. Use of these guidelines will allow the young plastic surgeon and trainee to succeed by means of social media platforms in an ethical and professional manner.
摘要:
结论:社交媒体是一种强大的工具,为年轻的整形外科医生和受训者提供了分享内容的独特机会,品牌自己,教育公众,尽早发展自己的专业声音。所有整形外科项目中的大多数,特别是那些排名较高的项目,都有为其居民提供社交媒体机会,然而,指导在居住地实施社交媒体节目的明确规则仍未明确。这些指南和陷阱可用于为居民和年轻整形外科医生提供生产性和专业的整形外科社交媒体使用信息。提供了有关最大化曝光的特定平台用途的详细信息。患者安全和隐私的核心原则,正宗摄影,整形外科教育和宣传,专业精神为这些指导方针提供了信息。陷阱包括建立在线医患关系,通过在线评论参与辩论,提供医疗娱乐,从事非整形手术政治。使用这些指南将使年轻的整形外科医生和受训者能够通过社交媒体平台以道德和专业的方式取得成功。