PDF(Pubmed)
Abstract：
Medical crowdfunding utilizes the internet to raise medical funds. Medical crowdfunding has developed rapidly worldwide; however, most medical crowdfunding projects fail to raise the targeted funds. Therefore, a very important research problem that has not received sufficient attention from the existing literature is identifying which factors affect the success of medical crowdfunding projects.
The aim of this study was to examine the effect of textual features of medical crowdfunding projects on their success rate using 4903 real projects from the Tencent Charity platform, a well-known medical crowdfunding platform in China. In particular, according to Aristotle\'s theory of persuasion, we divided the project text of medical crowdfunding into the project title and project details, which were analyzed from two perspectives (existence and extent) to explore their respective impacts.
We established a research framework to meet our research goals. The process was divided into five main parts. We first collected data from Tencent Charity using Python programs and cleaned the datasets. Second, we selected variables and built the research model based on previous studies and the theory of persuasion. Next, the selected variables were extracted from the project text. We then performed econometric analysis using multiple regression analysis. Finally, we evaluated the results of econometric analysis to extract knowledge.
In the project title, the presence of the patient\'s disease (P=.04) and occupation (P=.01) had a positive impact on the success rate of fundraising, whereas the presence of age (P<.001), gender (P=.001), and negative emotions (P=.04) had a negative impact. In the project details, the presence of the patient\'s occupation (P=.01), monetary evidence (P=.02), and negative emotions (P=.04) played a positive role in the fundraising success rate, whereas the presence of age (P<.001) and positive emotions (P<.001) played a negative role. Moreover, in the project details, high-frequency monetary evidence (P=.02) and negative words (P=.02), as well as a short narrative length (P=.01) were conducive to succeeding in medical crowdfunding. Younger patients were more likely to obtain a higher success rate in medical crowdfunding. For patients whose occupations were national civil servant, professional skill worker, clerk, business and service worker, solider, child, student, and public-spirited person, the success rate of fundraising decreased sequentially.
This study collected 4903 valid data from Tencent Charity, and identified which factors in the project text play an important role in the success rate of medical crowdfunding from the perspective of existence and extent. We found that in addition to the project details, the features of the project title also have an important impact on the success rate of fundraising. These findings provide important theoretical and managerial implications for medical crowdfunding.
The aim of this study was to examine the effect of textual features of medical crowdfunding projects on their success rate using 4903 real projects from the Tencent Charity platform, a well-known medical crowdfunding platform in China. In particular, according to Aristotle\'s theory of persuasion, we divided the project text of medical crowdfunding into the project title and project details, which were analyzed from two perspectives (existence and extent) to explore their respective impacts.
We established a research framework to meet our research goals. The process was divided into five main parts. We first collected data from Tencent Charity using Python programs and cleaned the datasets. Second, we selected variables and built the research model based on previous studies and the theory of persuasion. Next, the selected variables were extracted from the project text. We then performed econometric analysis using multiple regression analysis. Finally, we evaluated the results of econometric analysis to extract knowledge.
In the project title, the presence of the patient\'s disease (P=.04) and occupation (P=.01) had a positive impact on the success rate of fundraising, whereas the presence of age (P<.001), gender (P=.001), and negative emotions (P=.04) had a negative impact. In the project details, the presence of the patient\'s occupation (P=.01), monetary evidence (P=.02), and negative emotions (P=.04) played a positive role in the fundraising success rate, whereas the presence of age (P<.001) and positive emotions (P<.001) played a negative role. Moreover, in the project details, high-frequency monetary evidence (P=.02) and negative words (P=.02), as well as a short narrative length (P=.01) were conducive to succeeding in medical crowdfunding. Younger patients were more likely to obtain a higher success rate in medical crowdfunding. For patients whose occupations were national civil servant, professional skill worker, clerk, business and service worker, solider, child, student, and public-spirited person, the success rate of fundraising decreased sequentially.
This study collected 4903 valid data from Tencent Charity, and identified which factors in the project text play an important role in the success rate of medical crowdfunding from the perspective of existence and extent. We found that in addition to the project details, the features of the project title also have an important impact on the success rate of fundraising. These findings provide important theoretical and managerial implications for medical crowdfunding.
摘要：
医疗众筹利用互联网筹集医疗资金。医疗众筹在世界范围内发展迅速；然而，大多数医疗众筹项目未能筹集到定向资金。因此,一个非常重要的研究问题是确定哪些因素会影响医疗众筹项目的成功。
这项研究的目的是使用腾讯慈善平台的4903个真实项目，研究医疗众筹项目的文本特征对其成功率的影响，中国知名的医疗众筹平台。特别是,根据亚里士多德的说服理论，我们将医疗众筹的项目文本分为项目标题和项目细节，从两个角度(存在性和程度)进行分析，探讨它们各自的影响。
我们建立了一个研究框架来实现我们的研究目标。该过程分为五个主要部分。我们首先使用Python程序从腾讯慈善机构收集数据，并清理数据集。第二,在前人研究和说服理论的基础上，选取变量并建立研究模型。接下来,所选变量是从项目文本中提取的。然后，我们使用多元回归分析进行了计量经济学分析。最后,我们评估了计量经济学分析的结果，以提取知识。
在项目标题中，患者的疾病（P=.04）和职业（P=.01）的存在对筹款成功率有积极影响，而年龄的存在(P<.001)，性别（P=.001），和负面情绪（P=.04）有负面影响。在项目详细信息中，患者职业的存在（P=0.01），货币证据(P=.02)，负面情绪(P=.04)对筹款成功率起到了积极作用，而年龄（P<.001）和积极情绪（P<.001）的存在起着负面作用。此外，在项目细节中，高频货币证据(P=.02)和否定词(P=.02)，以及较短的叙述长度（P=0.01）有利于医疗众筹的成功。年轻患者更有可能在医疗众筹中获得更高的成功率。对于职业是国家公务员的病人，专业技能工人,书记员,商业和服务工作者，士兵,孩子,学生,和有公共精神的人，筹款成功率依次下降。
本研究从腾讯慈善组织收集了4903份有效数据，并从存在性和程度的角度确定了项目文本中的哪些因素对医疗众筹成功率起重要作用。我们发现除了项目细节,项目名称的特点对募资成功率也有重要影响。这些发现为医疗众筹提供了重要的理论和管理启示。
这项研究的目的是使用腾讯慈善平台的4903个真实项目，研究医疗众筹项目的文本特征对其成功率的影响，中国知名的医疗众筹平台。特别是,根据亚里士多德的说服理论，我们将医疗众筹的项目文本分为项目标题和项目细节，从两个角度(存在性和程度)进行分析，探讨它们各自的影响。
我们建立了一个研究框架来实现我们的研究目标。该过程分为五个主要部分。我们首先使用Python程序从腾讯慈善机构收集数据，并清理数据集。第二,在前人研究和说服理论的基础上，选取变量并建立研究模型。接下来,所选变量是从项目文本中提取的。然后，我们使用多元回归分析进行了计量经济学分析。最后,我们评估了计量经济学分析的结果，以提取知识。
在项目标题中，患者的疾病（P=.04）和职业（P=.01）的存在对筹款成功率有积极影响，而年龄的存在(P<.001)，性别（P=.001），和负面情绪（P=.04）有负面影响。在项目详细信息中，患者职业的存在（P=0.01），货币证据(P=.02)，负面情绪(P=.04)对筹款成功率起到了积极作用，而年龄（P<.001）和积极情绪（P<.001）的存在起着负面作用。此外，在项目细节中，高频货币证据(P=.02)和否定词(P=.02)，以及较短的叙述长度（P=0.01）有利于医疗众筹的成功。年轻患者更有可能在医疗众筹中获得更高的成功率。对于职业是国家公务员的病人，专业技能工人,书记员,商业和服务工作者，士兵,孩子,学生,和有公共精神的人，筹款成功率依次下降。
本研究从腾讯慈善组织收集了4903份有效数据，并从存在性和程度的角度确定了项目文本中的哪些因素对医疗众筹成功率起重要作用。我们发现除了项目细节,项目名称的特点对募资成功率也有重要影响。这些发现为医疗众筹提供了重要的理论和管理启示。
