{Reference Type}: Journal Article
{Title}: Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review.
{Author}: Chung A;Hatzikiriakidis K;Martino F;Skouteris H;
{Journal}: Curr Nutr Rep
{Volume}: 0
{Issue}: 0
{Year}: 2024 Jun 27
{Factor}: 5.537
{DOI}: 10.1007/s13668-024-00559-3
{Abstract}: <B>OBJECTIVE: </B>This scoping review examines current evidence on parent-appeal marketing on the front-of-pack of food products for children and the impacts on parents' perceptions, intentions, and behaviours.<BR><B>RESULTS: </B>Thirteen relevant studies were identified. Marketing features on packages of foods for children that appealed to parents include health claims, nutrition claims, non-nutrient claims such as 'natural', healthy-looking product images, images of healthy ingredients, and celebrity endorsements. At the same time, parents were wary of front-of-pack marketing and find it confusing, deceptive, and misleading. Child-appeal marketing features such as cartoon characters and bright colours gave parents the perception that products were unhealthy. Overall, this scoping review offers important insights into the types of front-of-pack marketing that appeal to parents and offers an inventory of parent-appeal marketing features. These findings support the design and implementation of policies that aim to reduce commercial influences on children's diets through stronger regulation of marketing of foods for children.