{Reference Type}: Journal Article {Title}: Alexander Friedenstein, Mesenchymal Stem Cells, Shifting Paradigms and Euphemisms. {Author}: Phinney DG; {Journal}: Bioengineering (Basel) {Volume}: 11 {Issue}: 6 {Year}: 2024 May 23 {Factor}: 5.046 {DOI}: 10.3390/bioengineering11060534 {Abstract}: Six decades ago, Friedenstein and coworkers published a series of seminal papers identifying a cell population in bone marrow with osteogenic potential, now referred to as mesenchymal stem cells (MSCs). This work was also instrumental in establishing the identity of hematopoietic stem cell and the identification of skeletal stem/progenitor cell (SSPC) populations in various skeletal compartments. In recognition of the centenary year of Friedenstein's birth, I review key aspects of his work and discuss the evolving concept of the MSC and its various euphemisms indorsed by changing paradigms in the field. I also discuss the recent emphasis on MSC stromal quality attributes and how emerging data demonstrating a mechanistic link between stromal and stem/progenitor functions bring renewed relevance to Friedenstein's contributions and much needed unity to the field.