{Reference Type}: Journal Article {Title}: Neuroadaptive Bayesian optimisation to study individual differences in infants' engagement with social cues. {Author}: Gui A;Throm E;da Costa PF;Penza F;Aguiló Mayans M;Jordan-Barros A;Haartsen R;Leech R;Jones EJH; {Journal}: Dev Cogn Neurosci {Volume}: 68 {Issue}: 0 {Year}: 2024 Aug 10 {Factor}: 5.811 {DOI}: 10.1016/j.dcn.2024.101401 {Abstract}: Infants' motivation to engage with the social world depends on the interplay between individual brain's characteristics and previous exposure to social cues such as the parent's smile or eye contact. Different hypotheses about why specific combinations of emotional expressions and gaze direction engage children have been tested with group-level approaches rather than focusing on individual differences in the social brain development. Here, a novel Artificial Intelligence-enhanced brain-imaging approach, Neuroadaptive Bayesian Optimisation (NBO), was applied to infant electro-encephalography (EEG) to understand how selected neural signals encode social cues in individual infants. EEG data from 42 6- to 9-month-old infants looking at images of their parent's face were analysed in real-time and used by a Bayesian Optimisation algorithm to identify which combination of the parent's gaze/head direction and emotional expression produces the strongest brain activation in the child. This individualised approach supported the theory that the infant's brain is maximally engaged by communicative cues with a negative valence (angry faces with direct gaze). Infants attending preferentially to faces with direct gaze had increased positive affectivity and decreased negative affectivity. This work confirmed that infants' attentional preferences for social cues are heterogeneous and shows the NBO's potential to study diversity in neurodevelopmental trajectories.