{Reference Type}: Journal Article {Title}: Unintentional Inception: When a Premium Is Offered to Unintentional Creations. {Author}: Fulmer AG;Reich T; {Journal}: Pers Soc Psychol Bull {Volume}: 0 {Issue}: 0 {Year}: Dec 2021 29 {Factor}: 4.56 {DOI}: 10.1177/01461672211063750 {Abstract}: Creations can be fundamentally intended or unintended from their outset. Past work has focused on intentional creations, finding that people place a premium on effort. We examine the role of unintentionality in the inception of creations in six studies using a variety of stimuli (N = 1,965), finding that people offer a premium to unintentional creations versus otherwise identical intentional creations. We demonstrate that the unintentionality involved in the inception of a creation results in greater downward counterfactual thought about how the unintentional creation may have never been created at all, and this in turn heightens perceptions that the creation was a product of fate, causing people to place a premium on such creations. We provide evidence for this causal pathway using a combination of mediation and moderation approaches. Further, we illuminate that this premium is not offered when a negative outcome is ascribed to an unintentional creation.