%0 Journal Article %T Sexual Pleasure and Healthcare Settings: Focusing on Pleasure to Improve Healthcare Delivery and Utilization. %A Ford JV %A El Kak F %A Herbenick D %A Purdy C %A Tellone S %A Wasserman M %A Coleman E %J Int J Sex Health %V 33 %N 4 %D 2021 %M 38595777 %F 2.152 %R 10.1080/19317611.2021.1955802 %X Sexual pleasure is best attained through facilitating access to the highest standard of health. Today global data show a persistent high burden of sexual health issues. Yet, pleasure remains a sensitive, stigmatized, and unspoken topic in healthcare services. This article examines how to incorporate a value for pleasure into healthcare services, grounded in the assumption that pleasure is a fundamental reason why people have sex and that acknowledging this can support people in creating safer, more pleasurable sexual experiences. Drawing upon examples from the literature and field experience, this article explores how to better address pleasure in healthcare settings.