%0 Journal Article
%T Considering the Self in the Link Between Self-Esteem and Materialistic Values: The Moderating Role of Self-Construal.
%A Zhang Y
%A Hawk ST
%J Front Psychol
%V 10
%N 0
%D 2019
%M 31293471
%F 4.232
%R 10.3389/fpsyg.2019.01375
%X Studies consistently show that materialism might be a strategy people use to cope with low self-esteem. This link might differ among people holding different definitions of the "self" in terms of their relationships with others, however. This research examined the link between self-esteem and materialistic values from the perspective of how people define the self, or their self-construal. In three studies, we explored the moderating role of self-construal in the link between Chinese participants' self-esteem and materialistic values. Through a self-report survey (Study 1, N = 422), experimental manipulation of self-construal (Study 2, N = 151), and experimental manipulation of both self-esteem and self-construal (Study 3, N = 123), results indicated that self-esteem and self-construal interacted in predicting materialistic values. Specifically, self-esteem negatively predicted materialistic values when interdependent self-construal was low, but not when it was high. We suggest that individuals' pursuit of materialism under conditions of low self-esteem might depend on how they define the "self."