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Abstract：
Herpes zoster (HZ), a common disease in older adults, affects their quality of life. Therefore, this study aimed to examine the blog posts of HZ-related information on social media platforms to analyze the attitudes and behaviors of residents toward the dissemination of health information. This research used content analysis to focus on Weibo, a representative social media in China, to analyze the content of 1866 blog posts related to herpes zoster (HZ) and herpes zoster vaccine (HZV). According to the consistency test by Cohen\'s Kappa, four themes were identified: (a) sources, (b) tones, (c) epidemiological information, and (d) extended parallel process model elements. The findings showed that most information on Weibo came from non-professionals, with a neutral tone, and showed the invisible pain of HZ and the effectiveness of HZV through the two largest aspects of prevention and aged protection in epidemiological information. However, current blog posts treat the older adult as invisible individuals, failing to acknowledge them as recipients of the information. Additionally, the cost of the vaccine acts as an invisible economic barrier, contributing to the dissemination of incorrect information about folk remedies. This impacts the older adult\'s acceptance of health information related to HZV. Thus, the way to share health information with the older adult needs to be improved in the future, and attention should be paid to the transmission of incorrect information to improve their vaccination rates and awareness of health management.
摘要：
带状疱疹（HZ），老年人的常见疾病，影响他们的生活质量。因此,这项研究旨在研究社交媒体平台上HZ相关信息的博客文章，以分析居民对健康信息传播的态度和行为。本研究采用内容分析的方法来关注微博，中国有代表性的社交媒体，分析1866篇与带状疱疹（HZ）和带状疱疹疫苗（HZV）相关的博文内容。根据科恩·卡帕的一致性检验，确定了四个主题：(A)来源，(b)音调，(c)流行病学信息，和(D)扩展的并行过程模型元素。调查结果显示,微博上的大部分信息来自非专业人士,用中性的音调，并通过流行病学信息中的预防和老年保护两个最大方面显示了HZ的无形疼痛和HZV的有效性。然而,当前的博客文章将老年人视为看不见的个体，未能承认他们是信息的接收者。此外,疫苗的成本是无形的经济障碍，有助于传播有关民间疗法的错误信息。这影响了老年人对与HZV相关的健康信息的接受。因此，未来与老年人分享健康信息的方式需要改进，并应注意不正确信息的传播，以提高其疫苗接种率和健康管理意识。
