PDF(Pubmed)
Abstract：
This study explores the psychological motivations that drive ChatGPT users to embrace and sustain the use of such technology based on the fundamental notion of the environmental psychology theory, including servicescapes. To do so, this study delves into the influence of ChatGPT\'s e-servicescapes on users\' emotional states and intention to engage with ChatGPT for decision-making processes. This study conducted an online survey among ChatGPT users in the United States. Structural equation modeling revealed that negative emotions were significantly influenced by various e-servicescape sub-dimensions, including security, visual appeal, entertainment value, originality of design, and social factors. Positive emotions, on the other hand, were influenced by factors such as visual appeal, customization, interactivity, and relevance of information. Both positive and negative emotions significantly affected user satisfaction, which, in turn, shaped their behavioral intention to engage with ChatGPT. This study contributes to the understanding of digital environmental psychology and chatbots by extending the notion of e-servicescapes to the context of AI-based services. It underscores the significance of e-servicescapes in shaping user experiences and provides valuable insights for business scholars and marketing practitioners.
摘要：
本研究基于环境心理学理论的基本概念，探讨了促使ChatGPT用户接受和维持使用此类技术的心理动机，包括服务逃生。要做到这一点，这项研究探讨了ChatGPT的电子服务转义对用户情绪状态和参与ChatGPT决策过程的意图的影响。这项研究对美国ChatGPT用户进行了一项在线调查。结构方程模型显示，负面情绪受到各种电子服务逃避子维度的显著影响，包括安全,视觉吸引力，娱乐价值，独创性的设计，和社会因素。积极情绪,另一方面,受到视觉吸引力等因素的影响，自定义,交互性,和信息的相关性。积极和消极情绪都显著影响用户满意度，which,反过来,塑造了他们参与ChatGPT的行为意图。这项研究通过将电子服务转义的概念扩展到基于AI的服务的背景下，有助于理解数字环境心理学和聊天机器人。它强调了电子服务转义在塑造用户体验方面的重要性，并为商业学者和营销从业者提供了宝贵的见解。
