PDF(Pubmed)
Abstract：
BACKGROUND: Marketing has a significant impact on the normalisation of gambling for youth across the globe. This has included shaping positive attitudes towards gambling, as well as increasing the social and cultural acceptance of gambling - particularly aligned with valued activities such as sport. Because of this, public health experts argue that gambling marketing poses a significant risk to the health and wellbeing of youth. While young people are increasingly exposed to, and impacted by marketing for gambling products, they are rarely consulted about policy issues and options. This study aimed to explore young Australians\' perceptions of current policy responses to gambling advertising, whether they thought young people should be involved in discussions and decisions about gambling marketing regulations, and their perceptions of the duty of governments to protect young people from gambling industry marketing strategies.
METHODS: Qualitative focus groups (n = 22) were held with n = 64, 12-17 year olds in the Australian states of Victoria and New South Wales. Participants were asked to reflect on current gambling policies, particularly relating to marketing, what they thought should be done about gambling marketing, and if and how young people should be included in public health responses to gambling. An interpretivist \'Big Q\' approach to reflexive thematic analysis was used.
RESULTS: Young people highlighted the need for more effective regulations around the content and frequency of gambling marketing. They also wanted to see more realistic representations of the negative impacts of gambling to counter persistent positive commercial marketing messages. Most thought that young people should be given an opportunity to have a say about responses to gambling due to their unique experiences. Participants identified mechanisms to increase young people\'s engagement in decision making, such as direct lines of communication to different levels of government, involvement in research, and diversifying ways of engagement. Specific recommendations included more regulatory action such as bans on gambling advertising.
CONCLUSIONS: Creating formal structures that facilitate the inclusion of young people\'s perspectives in decisions made about gambling can result in more innovative and effective strategies to prevent the harms from gambling industry products, promotions, and practices.
METHODS: Qualitative focus groups (n = 22) were held with n = 64, 12-17 year olds in the Australian states of Victoria and New South Wales. Participants were asked to reflect on current gambling policies, particularly relating to marketing, what they thought should be done about gambling marketing, and if and how young people should be included in public health responses to gambling. An interpretivist \'Big Q\' approach to reflexive thematic analysis was used.
RESULTS: Young people highlighted the need for more effective regulations around the content and frequency of gambling marketing. They also wanted to see more realistic representations of the negative impacts of gambling to counter persistent positive commercial marketing messages. Most thought that young people should be given an opportunity to have a say about responses to gambling due to their unique experiences. Participants identified mechanisms to increase young people\'s engagement in decision making, such as direct lines of communication to different levels of government, involvement in research, and diversifying ways of engagement. Specific recommendations included more regulatory action such as bans on gambling advertising.
CONCLUSIONS: Creating formal structures that facilitate the inclusion of young people\'s perspectives in decisions made about gambling can result in more innovative and effective strategies to prevent the harms from gambling industry products, promotions, and practices.
摘要：
背景：营销对全球青年赌博的正常化具有重大影响。这包括塑造对赌博的积极态度，以及增加对赌博的社会和文化接受度-特别是与体育等有价值的活动相一致。正因为如此,公共卫生专家认为，赌博营销对青少年的健康和福祉构成重大风险。虽然年轻人越来越多地接触到，并受到赌博产品营销的影响，很少就政策问题和选择咨询他们。这项研究旨在探索澳大利亚年轻人对当前赌博广告政策反应的看法。他们是否认为年轻人应该参与关于赌博营销法规的讨论和决定，以及他们对政府保护年轻人免受赌博业营销策略之害的责任的看法。
方法：定性焦点小组（n=22）在澳大利亚维多利亚州和新南威尔士州，n=64，12-17岁。参与者被要求反思当前的赌博政策，特别是关于市场营销，他们认为赌博营销应该做些什么，以及是否以及如何将年轻人纳入对赌博的公共卫生对策中。使用了解释性的“大Q”方法进行反身性主题分析。
结果：年轻人强调需要围绕赌博营销的内容和频率制定更有效的法规。他们还希望看到赌博的负面影响的更现实的表现，以对抗持续的积极商业营销信息。大多数人认为，由于他们独特的经历，年轻人应该有机会对赌博的反应发表意见。与会者确定了增加年轻人参与决策的机制，例如与各级政府的直接沟通渠道，参与研究，多样化的参与方式。具体建议包括更多的监管行动，例如禁止赌博广告。
结论：创建正式结构，促进将年轻人的观点纳入有关赌博的决策中，可以产生更多创新和有效的策略，以防止赌博行业产品的危害，促销,和实践。
方法：定性焦点小组（n=22）在澳大利亚维多利亚州和新南威尔士州，n=64，12-17岁。参与者被要求反思当前的赌博政策，特别是关于市场营销，他们认为赌博营销应该做些什么，以及是否以及如何将年轻人纳入对赌博的公共卫生对策中。使用了解释性的“大Q”方法进行反身性主题分析。
结果：年轻人强调需要围绕赌博营销的内容和频率制定更有效的法规。他们还希望看到赌博的负面影响的更现实的表现，以对抗持续的积极商业营销信息。大多数人认为，由于他们独特的经历，年轻人应该有机会对赌博的反应发表意见。与会者确定了增加年轻人参与决策的机制，例如与各级政府的直接沟通渠道，参与研究，多样化的参与方式。具体建议包括更多的监管行动，例如禁止赌博广告。
结论：创建正式结构，促进将年轻人的观点纳入有关赌博的决策中，可以产生更多创新和有效的策略，以防止赌博行业产品的危害，促销,和实践。
