Abstract：
OBJECTIVE: Examine the appeal of a virtual avatar-led nutrition education program among youth-serving community partners in North Carolina.
METHODS: We surveyed community partners using the Diffusion of Innovation Theory constructs of relative advantage, compatibility, and complexity. Logistic regression evaluated the appeal and likelihood of the program\'s future use.
RESULTS: Community partners (n = 100) agreed that the program was an innovative (87%) and convenient (85%) way for youth and parents to learn about nutrition. Partners who perceived the program as a relative advantage to current programs had significantly higher odds of future use intention (P = 0.005). Those who found it compatible with organizational and personal values had significantly higher odds of future use (P < 0.001).
CONCLUSIONS: A nutrition education virtual avatar program is of interest to youth-engaged community partners. Future research examining the potential integration of this type of program within community organizations is warranted.
METHODS: We surveyed community partners using the Diffusion of Innovation Theory constructs of relative advantage, compatibility, and complexity. Logistic regression evaluated the appeal and likelihood of the program\'s future use.
RESULTS: Community partners (n = 100) agreed that the program was an innovative (87%) and convenient (85%) way for youth and parents to learn about nutrition. Partners who perceived the program as a relative advantage to current programs had significantly higher odds of future use intention (P = 0.005). Those who found it compatible with organizational and personal values had significantly higher odds of future use (P < 0.001).
CONCLUSIONS: A nutrition education virtual avatar program is of interest to youth-engaged community partners. Future research examining the potential integration of this type of program within community organizations is warranted.
摘要：
目标：检查以虚拟身份为主导的营养教育计划在北卡罗来纳州青年服务社区合作伙伴中的吸引力。
方法：我们使用相对优势的创新扩散理论结构对社区合作伙伴进行了调查，兼容性,和复杂性。Logistic回归评估了该程序未来使用的吸引力和可能性。
结果：社区合作伙伴（n=100）一致认为，该计划是年轻人和父母了解营养的一种创新（87％）和便捷（85％）的方式。认为该计划相对于当前计划具有相对优势的合作伙伴未来使用意向的几率显着提高（P=0.005）。那些发现它与组织和个人价值观兼容的人未来使用的几率明显更高（P<0.001）。
结论：营养教育虚拟形象计划对青年参与的社区伙伴感兴趣。有必要进行未来的研究，以研究此类计划在社区组织中的潜在整合。
方法：我们使用相对优势的创新扩散理论结构对社区合作伙伴进行了调查，兼容性,和复杂性。Logistic回归评估了该程序未来使用的吸引力和可能性。
结果：社区合作伙伴（n=100）一致认为，该计划是年轻人和父母了解营养的一种创新（87％）和便捷（85％）的方式。认为该计划相对于当前计划具有相对优势的合作伙伴未来使用意向的几率显着提高（P=0.005）。那些发现它与组织和个人价值观兼容的人未来使用的几率明显更高（P<0.001）。
结论：营养教育虚拟形象计划对青年参与的社区伙伴感兴趣。有必要进行未来的研究，以研究此类计划在社区组织中的潜在整合。
