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Abstract：
This study integrates SOR (Stimuli-Organism-Response) theoretical framework and rational behavior theory within a theoretical framework, incorporating group norms as a moderating factor to investigate the psychological mechanisms influencing Chinese college students\' online rumor-refutation behavior amidst public health crises. Using the structural equation modeling research method, data was collected via questionnaires from 1,254 participants in the context of the COVID-19 pandemic. The findings indicate that both online and offline information seeking are positively correlated with college students\' attitudes and subjective norms. Moreover, the attitudes and subjective norms of college students are positively correlated with the online rumor refuting behavior. Furthermore, group norms serve to strengthen the connection between college students\' attitudes and their engagement in online refuting rumors. These results illuminate the psychological underpinnings driving college students\' online rumor-refuting actions, offering practical and policy implications for effectively managing rumor behaviors.
摘要：
本研究在理论框架内整合了SOR（刺激-有机体-反应）理论框架和理性行为理论，以群体规范为调节因素，探讨公共卫生危机中影响中国大学生网络谣言驳斥行为的心理机制。采用结构方程模型的研究方法,数据是通过问卷从COVID-19大流行的1,254名参与者中收集的.研究结果表明，在线和离线信息寻求都与大学生的态度和主观规范呈正相关。此外，大学生的态度和主观规范与网络谣言驳斥行为呈正相关。此外，团体规范有助于加强大学生的态度和他们参与网上驳斥谣言之间的联系。这些结果阐明了推动大学生网络谣言驳斥行为的心理基础，为有效管理谣言行为提供实践和政策启示。
