PDF(Pubmed)
Abstract：
The health sector has prioritized the physical health of vulnerable Generation X individuals at high Coronavirus risk. Despite vaccination efforts, both infected and healthy people continue facing health threats. Unlike other industries devastated by COVID-19, wearable fitness technology equipment (WFTE) is essential for health-focused individuals. This research examined customers\' intention to use WFTE using an adapted Technology Acceptance Model (TAM) framework. A key contribution is the inclusion of perceived health risk and its impact on WFTE value perceptions and usage attitudes post-pandemic. The study gathered qualitative data from coronavirus patients and survey data from 513 participants. Structural equation modeling analysis supported the theoretical model. While the standard TAM evaluated intent to use WFTE, this study uniquely examined how WFTE\'s functional, hedonic, and symbolic value shapes its perceived value. Perceived health risk was found to significantly impact perceived WFTE value and usage attitudes after the pandemic recovery. Findings offer managerial implications to boost WFTE adoption among the vulnerable Generation X demographic.
摘要：
卫生部门已优先考虑处于高冠状病毒风险的脆弱X世代个体的身体健康。尽管疫苗接种努力，感染者和健康人都继续面临健康威胁。与被COVID-19摧毁的其他行业不同，可穿戴健身技术设备(WFTE)对于以健康为中心的个人至关重要。本研究使用适应性技术接受模型（TAM）框架检查了客户使用WFTE的意图。一个关键的贡献是纳入了感知的健康风险及其对WFTE价值认知和大流行后使用态度的影响。该研究收集了冠状病毒患者的定性数据和513名参与者的调查数据。结构方程建模分析支持理论模型。虽然标准TAM评估了使用WFTE的意图，这项研究独特地考察了WFTE的功能，享乐,符号价值塑造了它的感知价值。大流行恢复后，发现感知到的健康风险会显着影响感知到的WFTE价值和使用态度。研究结果提供了管理意义，以促进WFTE在脆弱的X世代人群中的采用。
