PDF(Pubmed)
Abstract：
UNASSIGNED: This paper identifies the determinant factors of Portuguese investment in Poland, Hungary, and the Czech Republic. We assume that investment abroad is motivated by business opportunities, and the quality-price ratio of the workforce.
UNASSIGNED: To this end, we used a qualitative methodology composed of 6 case studies, based on interviews and surveys with the managers of the Portuguese firms investing in those three economies.
UNASSIGNED: Despite the business opportunities, Portuguese investment directed towards these economies is negligible, due, in part, to the geographic and cultural distance. However, the economic and political stability, combined with market size and growth potential are undeniable attraction factors for Portuguese investors. Small and medium enterprises (SMEs), due to their flexible conditions that allow changes in the activity, and the strong trend towards outsourcing, to the detriment of the manufacturing industry, are the primary focus of international investment. This trend, although common to several sectors, has shown greater dynamism in the banking and financial sector.
UNASSIGNED: The results suggest market-oriented investments aiming at growth and expansion. The vast Polish market is the one that most attracted Portuguese investors. The hybrid feature of some strategies can align with the cautious attitude towards the investment translated into cooperation agreements with financial institutions for funding, the market learning process, and the training of the personnel. The anticipation of the installation over potential competitors, the experience in production and international markets, the price-quality ratio, the capacity of product adaptation and the design were considered important sources of competitive advantage that motivated the investment. The greatest difficulties during this process were language and the complexity of legislation.
UNASSIGNED: To this end, we used a qualitative methodology composed of 6 case studies, based on interviews and surveys with the managers of the Portuguese firms investing in those three economies.
UNASSIGNED: Despite the business opportunities, Portuguese investment directed towards these economies is negligible, due, in part, to the geographic and cultural distance. However, the economic and political stability, combined with market size and growth potential are undeniable attraction factors for Portuguese investors. Small and medium enterprises (SMEs), due to their flexible conditions that allow changes in the activity, and the strong trend towards outsourcing, to the detriment of the manufacturing industry, are the primary focus of international investment. This trend, although common to several sectors, has shown greater dynamism in the banking and financial sector.
UNASSIGNED: The results suggest market-oriented investments aiming at growth and expansion. The vast Polish market is the one that most attracted Portuguese investors. The hybrid feature of some strategies can align with the cautious attitude towards the investment translated into cooperation agreements with financial institutions for funding, the market learning process, and the training of the personnel. The anticipation of the installation over potential competitors, the experience in production and international markets, the price-quality ratio, the capacity of product adaptation and the design were considered important sources of competitive advantage that motivated the investment. The greatest difficulties during this process were language and the complexity of legislation.
摘要：
■本文确定了葡萄牙在波兰投资的决定因素，匈牙利,和捷克共和国。我们假设海外投资是由商业机会推动的，以及劳动力的质量价格比。
■为此，我们使用了由6个案例研究组成的定性方法，根据对投资于这三个经济体的葡萄牙公司经理的采访和调查。
■尽管有商机，葡萄牙对这些经济体的投资微不足道，由于,在某种程度上,地理和文化的距离。然而,经济和政治稳定，加上市场规模和增长潜力是葡萄牙投资者不可否认的吸引力因素。中小型企业（SME），由于其灵活的条件允许活动的变化，以及外包趋势强劲，不利于制造业，是国际投资的主要焦点。这种趋势,虽然在几个部门都很常见，在银行和金融部门显示出更大的活力。
■结果表明，以市场为导向的投资旨在增长和扩张。广阔的波兰市场是最吸引葡萄牙投资者的市场。一些策略的混合特征可以与对投资的谨慎态度保持一致，转化为与金融机构的合作协议以获得资金，市场学习过程，和人员培训。对潜在竞争对手的安装预期，在生产和国际市场的经验，价格质量比，产品适应能力和设计被认为是激励投资的竞争优势的重要来源。在这一过程中最大的困难是语言和立法的复杂性。
■为此，我们使用了由6个案例研究组成的定性方法，根据对投资于这三个经济体的葡萄牙公司经理的采访和调查。
■尽管有商机，葡萄牙对这些经济体的投资微不足道，由于,在某种程度上,地理和文化的距离。然而,经济和政治稳定，加上市场规模和增长潜力是葡萄牙投资者不可否认的吸引力因素。中小型企业（SME），由于其灵活的条件允许活动的变化，以及外包趋势强劲，不利于制造业，是国际投资的主要焦点。这种趋势,虽然在几个部门都很常见，在银行和金融部门显示出更大的活力。
■结果表明，以市场为导向的投资旨在增长和扩张。广阔的波兰市场是最吸引葡萄牙投资者的市场。一些策略的混合特征可以与对投资的谨慎态度保持一致，转化为与金融机构的合作协议以获得资金，市场学习过程，和人员培训。对潜在竞争对手的安装预期，在生产和国际市场的经验，价格质量比，产品适应能力和设计被认为是激励投资的竞争优势的重要来源。在这一过程中最大的困难是语言和立法的复杂性。
