Abstract：
BACKGROUND: The prevalence of social media as a source of medical information has grown substantially in recent years, especially for skin conditions disproportionately affecting individuals with skin of color, such as melasma, keloids, and vitiligo.
OBJECTIVE: This study aims to evaluate the nature of content related to these conditions on social media platforms, Instagram and TikTok.
METHODS: In March 2023, the top five hashtags for melasma, keloid, and vitiligo were identified on both platforms. For each hashtag, the 10 most popular posts were selected, based on Instagram and TikTok algorithms. A content analysis was conducted, categorizing posts as Educational, Promotional, or Inspirational. Posts were further classified by content creator type.
RESULTS: For the top 50 posts related to melasma on Instagram, the majority were promotional (58%), with the most common source being non-dermatologist social media influencers (50%). Dermatologists were the primary content creators for specific hashtags, such as #Melasma on TikTok, where the content was predominantly educational.
CONCLUSIONS: Considering the high prevalence of dermatologist-creator content on TikTok, it is crucial to continue this shift toward dermatologist-driven educational content, as social media platforms continue to grow. These platforms are valuable channels for dermatologists to educate a broader audience, facilitating the dissemination of accurate medical information.J Drugs Dermatol. 2024;23(7):510-514. doi:10.36849/JDD.7716.
OBJECTIVE: This study aims to evaluate the nature of content related to these conditions on social media platforms, Instagram and TikTok.
METHODS: In March 2023, the top five hashtags for melasma, keloid, and vitiligo were identified on both platforms. For each hashtag, the 10 most popular posts were selected, based on Instagram and TikTok algorithms. A content analysis was conducted, categorizing posts as Educational, Promotional, or Inspirational. Posts were further classified by content creator type.
RESULTS: For the top 50 posts related to melasma on Instagram, the majority were promotional (58%), with the most common source being non-dermatologist social media influencers (50%). Dermatologists were the primary content creators for specific hashtags, such as #Melasma on TikTok, where the content was predominantly educational.
CONCLUSIONS: Considering the high prevalence of dermatologist-creator content on TikTok, it is crucial to continue this shift toward dermatologist-driven educational content, as social media platforms continue to grow. These platforms are valuable channels for dermatologists to educate a broader audience, facilitating the dissemination of accurate medical information.J Drugs Dermatol. 2024;23(7):510-514. doi:10.36849/JDD.7716.
摘要：
背景：近年来，作为医疗信息来源的社交媒体的普及已大幅增长，特别是对于皮肤状况不成比例地影响肤色的人，比如黄褐斑,瘢痕疙瘩,和白癜风。
目的：本研究旨在评估社交媒体平台上与这些条件相关的内容的性质，Instagram和TikTok。
方法：2023年3月，黄褐斑的前五大标签，瘢痕疙瘩,在两个平台上都发现了白癜风。对于每个标签，选出了10个最受欢迎的帖子，基于Instagram和TikTok算法。进行了内容分析，将职位分类为教育职位，促销,或鼓舞人心。帖子按内容创建者类型进一步分类。
结果：对于Instagram上与黄褐斑相关的前50个帖子，大多数是促销活动(58%)，最常见的来源是非皮肤科医生的社交媒体影响者(50%)。皮肤科医生是特定标签的主要内容创建者，比如TikTok上的#Melasma，内容主要是教育性的。
结论：考虑到TikTok上皮肤科创作者内容的高患病率，继续向皮肤科医生驱动的教育内容转变至关重要，随着社交媒体平台的不断发展。这些平台是皮肤科医生教育更广泛受众的宝贵渠道，促进准确医疗信息的传播。J药物Dermatol.2024；23（7）：510-514。doi:10.36849/JDD.7716.
目的：本研究旨在评估社交媒体平台上与这些条件相关的内容的性质，Instagram和TikTok。
方法：2023年3月，黄褐斑的前五大标签，瘢痕疙瘩,在两个平台上都发现了白癜风。对于每个标签，选出了10个最受欢迎的帖子，基于Instagram和TikTok算法。进行了内容分析，将职位分类为教育职位，促销,或鼓舞人心。帖子按内容创建者类型进一步分类。
结果：对于Instagram上与黄褐斑相关的前50个帖子，大多数是促销活动(58%)，最常见的来源是非皮肤科医生的社交媒体影响者(50%)。皮肤科医生是特定标签的主要内容创建者，比如TikTok上的#Melasma，内容主要是教育性的。
结论：考虑到TikTok上皮肤科创作者内容的高患病率，继续向皮肤科医生驱动的教育内容转变至关重要，随着社交媒体平台的不断发展。这些平台是皮肤科医生教育更广泛受众的宝贵渠道，促进准确医疗信息的传播。J药物Dermatol.2024；23（7）：510-514。doi:10.36849/JDD.7716.
