PDF(Pubmed)
Abstract：
Many middle-aged and older adults (MAOAs) do not engage in sufficient physical activity (PA), despite its well-documented benefits for healthy aging. Existing PA interventions often fail to reach or engage the target population effectively. This study investigates MAOAs\' preferences for recruitment strategies to optimize the reach and uptake of PA interventions, thereby enhancing their impact on healthy aging and public health. Qualitative interviews were conducted with 39 MAOA participants (69% female, mean age = 69.46, SD = 7.07), guided by McGuire\'s Theory on Persuasive Communication. Factors related to the source, message content, channel, receiver characteristics and target behavior of recruitment strategies were analyzed. Our findings suggest a preference for trustworthy sources (e.g., healthcare professionals over commercial entities) and positive, non-ageist messaging. MAOAs vary in their channel preferences but emphasize the importance of personalization. Despite heterogeneity, MAOAs commonly perceive themselves as sufficiently active, indicating a need for improved knowledge on what constitutes sufficient PA, as well as easy enrollment or trying out interventions. Tailoring recruitment strategies to diverse MAOA segments based on age seems crucial for effective engagement. Future research could explore quantitative research into how communication factors relate to various target population characteristics.
摘要：
许多中年和老年人（MAOAs）不从事足够的体力活动（PA），尽管它有据可查的健康衰老的好处。现有的巴勒斯坦权力机构干预措施往往无法有效地覆盖或吸引目标人群。本研究调查了MAOAs对招募策略的偏好，以优化PA干预措施的覆盖范围和吸收，从而增强它们对健康老龄化和公共卫生的影响。对39名MAOA参与者进行了定性访谈(69%为女性，平均年龄=69.46，标准差=7.07)，以麦奎尔的说服沟通理论为指导。与来源有关的因素，消息内容,通道,分析了招聘策略的接收者特征和目标行为。我们的研究结果表明，人们更喜欢可信的来源(例如，医疗保健专业人员而不是商业实体)和积极的，非年龄信息。MAOA的渠道偏好各不相同，但强调个性化的重要性。尽管存在异质性，MAOA通常认为自己足够活跃，表明需要改进关于什么构成足够的PA的知识，以及轻松注册或尝试干预措施。根据年龄为不同的MAOA细分市场量身定制招聘策略对于有效参与至关重要。未来的研究可以探索定量研究，以了解沟通因素与各种目标人群特征的关系。
