Abstract：
BACKGROUND: Plastic surgeons increasingly use social media to market their practices and educate prospective patients. Previous studies have investigated plastic surgery content on Instagram from the angle of hashtags and most popular plastic surgeons. However, very little is understood about what plastic surgeons themselves post on Instagram and what plastic surgery content average users engage with.
OBJECTIVE: The aim of this study was to analyze Instagram posts from accounts related to plastic surgeons in the USA to establish suggestions for growing one\'s practice with this powerful platform to reach patients.
METHODS: Board-certified plastic surgeons from all US regions that were active from February 1, 2023 to April 12, 2023 were randomly chosen. Their Instagram accounts were accessed for post analysis. For procedural posts, engagement statistics and multiple variables were collected. Dixon\'s outlier test was used to determine outliers in the data. ANCOVA and Tukey analysis was used to determine whether procedure type influenced engagement.
RESULTS: 120 surgeon accounts were identified with 2157 posts analyzed, yielding notable differences in posts among regions. Most posts were aesthetic procedures (94.4%) and of female patients (90.3%). Surgical procedures were also predominant (86.1%). In addition, Reels had higher engagement than photograph posts. Users engaged with Body procedures at the highest rate.
CONCLUSIONS: This cross-sectional analysis shows plastic surgeons tend to overwhelmingly post female patients, aesthetic procedures, and surgical content. These insights may be used to guide social media content and improve the effectiveness of Instagram as a tool for marketing or education.
METHODS: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266.
OBJECTIVE: The aim of this study was to analyze Instagram posts from accounts related to plastic surgeons in the USA to establish suggestions for growing one\'s practice with this powerful platform to reach patients.
METHODS: Board-certified plastic surgeons from all US regions that were active from February 1, 2023 to April 12, 2023 were randomly chosen. Their Instagram accounts were accessed for post analysis. For procedural posts, engagement statistics and multiple variables were collected. Dixon\'s outlier test was used to determine outliers in the data. ANCOVA and Tukey analysis was used to determine whether procedure type influenced engagement.
RESULTS: 120 surgeon accounts were identified with 2157 posts analyzed, yielding notable differences in posts among regions. Most posts were aesthetic procedures (94.4%) and of female patients (90.3%). Surgical procedures were also predominant (86.1%). In addition, Reels had higher engagement than photograph posts. Users engaged with Body procedures at the highest rate.
CONCLUSIONS: This cross-sectional analysis shows plastic surgeons tend to overwhelmingly post female patients, aesthetic procedures, and surgical content. These insights may be used to guide social media content and improve the effectiveness of Instagram as a tool for marketing or education.
METHODS: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266.
摘要：
背景：整形外科医生越来越多地使用社交媒体来推销他们的做法并教育潜在患者。以前的研究已经从标签和最受欢迎的整形外科医生的角度调查了Instagram上的整形手术内容。然而,对于整形外科医生自己在Instagram上发布的内容以及普通用户参与的整形外科内容知之甚少。
目的：这项研究的目的是分析来自美国整形外科医生相关账户的Instagram帖子，以建立利用这个强大平台发展患者实践的建议。
方法：随机选择了2023年2月1日至2023年4月12日活跃的来自美国所有地区的经过董事会认证的整形外科医生。他们的Instagram帐户已被访问以进行后期分析。对于程序员额，收集参与度统计数据和多个变量。使用Dixon的离群值检验来确定数据中的离群值。ANCOVA和Tukey分析用于确定程序类型是否影响参与。
结果：确定了120个外科医生帐户，分析了2157个帖子，地区之间的职位差异显著。大多数职位是美学程序（94.4％）和女性患者（90.3％）。外科手术也占主导地位（86.1％）。此外,卷轴的参与度高于照片帖子。用户以最高的比率参与Body程序。
结论：这项横断面分析显示，整形外科医生倾向于绝大多数女性患者，美学程序，和手术内容。这些见解可用于指导社交媒体内容，并提高Instagram作为营销或教育工具的有效性。
方法：本期刊要求作者为每篇文章分配一定程度的证据。对于这些循证医学评级的完整描述，请参阅目录或在线作者说明www。springer.com/00266.
目的：这项研究的目的是分析来自美国整形外科医生相关账户的Instagram帖子，以建立利用这个强大平台发展患者实践的建议。
方法：随机选择了2023年2月1日至2023年4月12日活跃的来自美国所有地区的经过董事会认证的整形外科医生。他们的Instagram帐户已被访问以进行后期分析。对于程序员额，收集参与度统计数据和多个变量。使用Dixon的离群值检验来确定数据中的离群值。ANCOVA和Tukey分析用于确定程序类型是否影响参与。
结果：确定了120个外科医生帐户，分析了2157个帖子，地区之间的职位差异显著。大多数职位是美学程序（94.4％）和女性患者（90.3％）。外科手术也占主导地位（86.1％）。此外,卷轴的参与度高于照片帖子。用户以最高的比率参与Body程序。
结论：这项横断面分析显示，整形外科医生倾向于绝大多数女性患者，美学程序，和手术内容。这些见解可用于指导社交媒体内容，并提高Instagram作为营销或教育工具的有效性。
方法：本期刊要求作者为每篇文章分配一定程度的证据。对于这些循证医学评级的完整描述，请参阅目录或在线作者说明www。springer.com/00266.
