关键词: communication for development community media complexity systems mapping evaluation gender inequality health promotion wicked problems

来  源:   DOI:10.1002/hpja.887

Abstract:
OBJECTIVE: Communication tools have long been used to address complex social policy problems, known as wicked problems, in communities around the world. However, the challenge has remained, how do we measure the impact of social change with communication for development (C4D)? Evaluators recommend utilising evaluation tools that take a wider systems-based approach to assist in the evaluation of C4D projects. Health Communication Resources (HCR) Inc., a health promotion charity that supports C4D projects around the world, aimed to trial a tool to assist evaluation of a project addressing gender inequality, an underlying driver of family violence in the community.
METHODS: WickedLab\'s tool for systemic change was utilised to assist the evaluation of the complex adaptive system. The research team mapped the system that existed in Geraldton working towards addressing the wicked problem of gender inequality.
RESULTS: Mapping the system highlighted how integral C4D actions were in maintaining and strengthening the system as it works together towards gender equality in the community.
CONCLUSIONS: A systems-based approach can strengthen evaluation and demonstrates the role C4D projects play in addressing wicked problems in a defined location. SO WHAT?: WickedLab\'s tool for systemic change provides significant potential for the evaluation of other health promotion and communication for development projects.
摘要:
目标:沟通工具长期以来一直用于解决复杂的社会政策问题,被称为邪恶的问题,在世界各地的社区。然而,挑战依然存在,我们如何通过交流促进发展(C4D)来衡量社会变革的影响?评估人员建议使用评估工具,这些工具采用更广泛的基于系统的方法来协助评估C4D项目。健康传播资源(HCR)有限公司,一个支持世界各地C4D项目的健康促进慈善机构,旨在试验一种工具来协助评估解决性别不平等的项目,社区家庭暴力的潜在驱动因素。
方法:WickedLab的系统变化工具用于辅助评估复杂的自适应系统。研究小组绘制了Geraldton中存在的系统,该系统致力于解决性别不平等的邪恶问题。
结果:绘制系统图突出了C4D行动在维护和加强系统方面的整体作用,因为它共同致力于社区中的性别平等。
结论:基于系统的方法可以加强评估,并证明C4D项目在解决特定地点的不良问题方面所发挥的作用。WickedLab的系统性变化工具为评估其他健康促进和交流以促进发展项目提供了巨大的潜力。
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