PDF(Pubmed)
Abstract：
Introduction Facial plastic surgery addresses various facial imperfections, offering a range of procedures like rhinoplasty and facelifts. Social media promotes unrealistic beauty standards, leading to increased demand for such surgeries. Studies highlight its influence, emphasizing the need for research in this area. Our study aimed to evaluate the effect of social media advertisements and selfies on facial cosmetic surgery decisions and plans among females in Saudi Arabia. Methodology This is a cross-sectional study conducted in the Kingdom of Saudi Arabia that targeted females aged 18-80 years old. An electronic questionnaire in Arabic was used for data collection. Data was analyzed in IBM SPSS Statistics for Windows, Version 29 (Released 2023; IBM Corp., Armonk, New York, United States). Results Our study assessed 568 Saudi females regarding social media\'s impact on facial cosmetic surgery. Most of them were aged 21-30 years (39.4%) and Saudi nationals (94.2%). The majority, 87.9% (n=499), had not undergone cosmetic surgeries, and 12.1% (n=69) had; 68.1% (n=387) did not plan future surgeries. Notably, 42.6% (n=242) cited surgeon self-advertising and 38.0% (n=216) better selfies as an influencing factor in their cosmetic surgery decision. Logistic regression revealed several significant predictors of cosmetic surgery decisions including surgeon\'s advertisement (Exp(B) = 2.812, p < 0.001), cosmetic show viewing (Exp(B) = 2.327, p = 0.004), and social media photos (Exp(B) = 2.762, p = 0.001). Education (Exp(B) = 1.533, p = 0.035) and previous surgery (Exp(B) = 4.523, p < 0.001) correlated positively with considering surgery. Conclusion Our study highlights social media\'s influence on facial cosmetic surgery decisions among Saudi females. Surgeon advertisements, social media exposure, education, and previous surgery history emerged as significant predictors, warranting further research and targeted interventions.
摘要：
简介面部整形手术解决了各种面部缺陷，提供一系列手术，如隆鼻和整容。社交媒体宣传不切实际的美容标准，导致对此类手术的需求增加。研究强调了它的影响，强调这方面研究的必要性。我们的研究旨在评估社交媒体广告和自拍照对沙特阿拉伯女性面部整容手术决策和计划的影响。方法这是一项在沙特阿拉伯王国进行的针对18-80岁女性的横断面研究。使用阿拉伯文的电子问卷进行数据收集。数据在IBMSPSSStatisticsforWindows中进行了分析，第29版（2023年发布；IBMCorp.,Armonk,纽约,美国)。结果我们的研究评估了568名沙特女性关于社交媒体对面部整容手术的影响。他们中的大多数人年龄在21-30岁（39.4%）和沙特国民（94.2%）。大多数,87.9%(n=499)，没有做过整容手术,12.1%(n=69);68.1%(n=387)没有计划未来手术。值得注意的是,42.6％（n=242）认为外科医生自我广告和38.0％（n=216）更好的自拍照是他们决定整容手术的影响因素。Logistic回归揭示了整容手术决策的几个重要预测因素，包括外科医生的广告（Exp（B）=2.812，p<0.001），美容表演观看（Exp（B）=2.327，p=0.004），和社交媒体照片（Exp（B）=2.762，p=0.001）。教育（Exp（B）=1.533，p=0.035）和以前的手术（Exp（B）=4.523，p<0.001）与考虑手术呈正相关。结论我们的研究强调了社交媒体对沙特女性面部整容手术决定的影响。外科医生广告,社交媒体曝光，教育,以前的手术史成为重要的预测因素，保证进一步的研究和有针对性的干预措施。
