PDF(Pubmed)
Abstract：
BACKGROUND: Singapore, like the rest of Asia, faces persistent challenges to mental health promotion, including stigma around unwellness and seeking treatment and a lack of trained mental health personnel. The COVID-19 pandemic, which created a surge in mental health care needs and simultaneously accelerated the adoption of digital health solutions, revealed a new opportunity to quickly scale innovative solutions in the region.
OBJECTIVE: In June 2020, the Singaporean government launched mindline.sg, an anonymous digital mental health resource website that has grown to include >500 curated local mental health resources, a clinically validated self-assessment tool for depression and anxiety, an artificial intelligence (AI) chatbot from Wysa designed to deliver digital therapeutic exercises, and a tailored version of the website for working adults called mindline at work. The goal of the platform is to empower Singapore residents to take charge of their own mental health and to be able to offer basic support to those around them through the ease and convenience of a barrier-free digital solution.
METHODS: Website use is measured through click-level data analytics captured via Google Analytics and custom application programming interfaces, which in turn drive a customized analytics infrastructure based on the open-source platforms Titanium Database and Metabase. Unique, nonbounced (users that do not immediately navigate away from the site), engaged, and return users are reported.
RESULTS: In the 2 years following launch (July 1, 2020, through June 30, 2022), the website received >447,000 visitors (approximately 15% of the target population of 3 million), 62.02% (277,727/447,783) of whom explored the site or engaged with resources (referred to as nonbounced visitors); 10.54% (29,271/277,727) of those nonbounced visitors returned. The most popular features on the platform were the dialogue-based therapeutic exercises delivered by the chatbot and the self-assessment tool, which were used by 25.54% (67,626/264,758) and 11.69% (32,469/277,727) of nonbounced visitors. On mindline at work, the rates of nonbounced visitors who engaged extensively (ie, spent ≥40 seconds exploring resources) and who returned were 51.56% (22,474/43,588) and 13.43% (5,853/43,588) over a year, respectively, compared to 30.9% (42,829/138,626) and 9.97% (13,822/138,626), respectively, on the generic mindline.sg site in the same year.
CONCLUSIONS: The site has achieved desired reach and has seen a strong growth rate in the number of visitors, which required substantial and sustained digital marketing campaigns and strategic outreach partnerships. The site was careful to preserve anonymity, limiting the detail of analytics. The good levels of overall adoption encourage us to believe that mild to moderate mental health conditions and the social factors that underly them are amenable to digital interventions. While mindline.sg was primarily used in Singapore, we believe that similar solutions with local customization are widely and globally applicable.
OBJECTIVE: In June 2020, the Singaporean government launched mindline.sg, an anonymous digital mental health resource website that has grown to include >500 curated local mental health resources, a clinically validated self-assessment tool for depression and anxiety, an artificial intelligence (AI) chatbot from Wysa designed to deliver digital therapeutic exercises, and a tailored version of the website for working adults called mindline at work. The goal of the platform is to empower Singapore residents to take charge of their own mental health and to be able to offer basic support to those around them through the ease and convenience of a barrier-free digital solution.
METHODS: Website use is measured through click-level data analytics captured via Google Analytics and custom application programming interfaces, which in turn drive a customized analytics infrastructure based on the open-source platforms Titanium Database and Metabase. Unique, nonbounced (users that do not immediately navigate away from the site), engaged, and return users are reported.
RESULTS: In the 2 years following launch (July 1, 2020, through June 30, 2022), the website received >447,000 visitors (approximately 15% of the target population of 3 million), 62.02% (277,727/447,783) of whom explored the site or engaged with resources (referred to as nonbounced visitors); 10.54% (29,271/277,727) of those nonbounced visitors returned. The most popular features on the platform were the dialogue-based therapeutic exercises delivered by the chatbot and the self-assessment tool, which were used by 25.54% (67,626/264,758) and 11.69% (32,469/277,727) of nonbounced visitors. On mindline at work, the rates of nonbounced visitors who engaged extensively (ie, spent ≥40 seconds exploring resources) and who returned were 51.56% (22,474/43,588) and 13.43% (5,853/43,588) over a year, respectively, compared to 30.9% (42,829/138,626) and 9.97% (13,822/138,626), respectively, on the generic mindline.sg site in the same year.
CONCLUSIONS: The site has achieved desired reach and has seen a strong growth rate in the number of visitors, which required substantial and sustained digital marketing campaigns and strategic outreach partnerships. The site was careful to preserve anonymity, limiting the detail of analytics. The good levels of overall adoption encourage us to believe that mild to moderate mental health conditions and the social factors that underly them are amenable to digital interventions. While mindline.sg was primarily used in Singapore, we believe that similar solutions with local customization are widely and globally applicable.
摘要：
背景：新加坡，像亚洲其他地区一样，面临心理健康促进的持续挑战，包括围绕不健康和寻求治疗的耻辱，以及缺乏训练有素的心理健康人员。COVID-19大流行，这创造了精神卫生保健需求的激增，同时加速了数字健康解决方案的采用，揭示了在该地区快速扩展创新解决方案的新机会。
目标：2020年6月，新加坡政府启动了思维。sg,一个匿名的数字心理健康资源网站，已经发展到包括超过500个策划的当地心理健康资源，一种经过临床验证的抑郁和焦虑自我评估工具，来自Wysa的人工智能（AI）聊天机器人，旨在提供数字治疗练习，以及为工作成年人量身定制的网站版本，称为工作中的思维。该平台的目标是使新加坡居民能够负责自己的心理健康，并能够通过无障碍数字解决方案的轻松便捷为周围的人提供基本支持。
方法：通过GoogleAnalytics和自定义应用程序编程接口捕获的点击级数据分析来衡量网站使用情况。这反过来又驱动了基于开源平台TitaniumDatabase和Metabase的定制分析基础架构。独特,nonbounce(用户不立即从网站导航),已介入,并报告返回用户。
结果：在发布后的2年中（2020年7月1日至2022年6月30日），该网站接待了>447,000名访客(约占目标人口300万的15%),62.02％（277,727/447,783）的人探索网站或参与资源（称为非弹跳访客）；10.54％（29,271/277,727）的非弹跳访客返回。该平台上最受欢迎的功能是聊天机器人提供的基于对话的治疗练习和自我评估工具，25.54%(67,626/264,758)和11.69%(32,469/277,727)的非反弹访客使用了这些数据。在工作中，广泛参与的非反弹访客的比率(即，花费≥40秒勘探资源)，一年内返回的人数分别为51.56%(22,474/43,588)和13.43%(5,853/43,588)，分别,与30.9%(42,829/138,626)和9.97%(13,822/138,626)相比，分别,在通用的思维线上。sg网站在同一年。
结论：该网站已达到预期的范围，并且访客数量增长强劲，这需要大量和持续的数字营销活动和战略外展伙伴关系。该网站小心翼翼地保持匿名性，限制分析的细节。总体采用的良好水平鼓励我们相信，轻度至中度的精神健康状况以及其背后的社会因素适合数字干预。而心态。sg主要在新加坡使用，我们相信本地定制的类似解决方案是广泛和全球适用的。
目标：2020年6月，新加坡政府启动了思维。sg,一个匿名的数字心理健康资源网站，已经发展到包括超过500个策划的当地心理健康资源，一种经过临床验证的抑郁和焦虑自我评估工具，来自Wysa的人工智能（AI）聊天机器人，旨在提供数字治疗练习，以及为工作成年人量身定制的网站版本，称为工作中的思维。该平台的目标是使新加坡居民能够负责自己的心理健康，并能够通过无障碍数字解决方案的轻松便捷为周围的人提供基本支持。
方法：通过GoogleAnalytics和自定义应用程序编程接口捕获的点击级数据分析来衡量网站使用情况。这反过来又驱动了基于开源平台TitaniumDatabase和Metabase的定制分析基础架构。独特,nonbounce(用户不立即从网站导航),已介入,并报告返回用户。
结果：在发布后的2年中（2020年7月1日至2022年6月30日），该网站接待了>447,000名访客(约占目标人口300万的15%),62.02％（277,727/447,783）的人探索网站或参与资源（称为非弹跳访客）；10.54％（29,271/277,727）的非弹跳访客返回。该平台上最受欢迎的功能是聊天机器人提供的基于对话的治疗练习和自我评估工具，25.54%(67,626/264,758)和11.69%(32,469/277,727)的非反弹访客使用了这些数据。在工作中，广泛参与的非反弹访客的比率(即，花费≥40秒勘探资源)，一年内返回的人数分别为51.56%(22,474/43,588)和13.43%(5,853/43,588)，分别,与30.9%(42,829/138,626)和9.97%(13,822/138,626)相比，分别,在通用的思维线上。sg网站在同一年。
结论：该网站已达到预期的范围，并且访客数量增长强劲，这需要大量和持续的数字营销活动和战略外展伙伴关系。该网站小心翼翼地保持匿名性，限制分析的细节。总体采用的良好水平鼓励我们相信，轻度至中度的精神健康状况以及其背后的社会因素适合数字干预。而心态。sg主要在新加坡使用，我们相信本地定制的类似解决方案是广泛和全球适用的。
