关键词: digital media health behavior change health education health information health information dissemination health literacy print media

来  源:   DOI:10.7759/cureus.59574   PDF(Pubmed)

Abstract:
Print media plays a pivotal role in communicating public health information, acting as a vital channel for spreading awareness and encouraging healthy behaviors. This narrative review delves into the historical significance of print media in health communication while evaluating its relevance in today\'s digital media environment. Despite encountering significant hurdles like digital competition and financial limitations, print media remains indispensable for addressing crucial health issues and disseminating information during public health emergencies. Effectively utilizing print media for health promotion necessitates careful planning, thorough evaluation, and targeted distribution to ensure widespread impact and audience engagement. Employing a comprehensive search strategy, relevant literature was identified through electronic databases and manual searches of reference lists. The gathered literature underwent rigorous screening to align with the review\'s objectives, with key insights synthesized through iterative analysis. Print media remains a cornerstone of health communication, offering tangible avenues for information dissemination and audience interaction. However, its efficacy is subject to various factors, including technological advancements, evolving media landscapes, and challenges in content dissemination. Overcoming these obstacles requires innovative approaches and collaborative endeavors to harness the full potential of print media in advancing public health objectives.
摘要:
印刷媒体在传播公共卫生信息方面发挥着关键作用,作为传播意识和鼓励健康行为的重要渠道。这篇叙事评论探讨了印刷媒体在健康传播中的历史意义,同时评估了其在当今数字媒体环境中的相关性。尽管遇到了数字竞争和财务限制等重大障碍,印刷媒体对于解决关键的健康问题和在突发公共卫生事件期间传播信息仍然不可或缺。有效利用印刷媒体促进健康需要仔细规划,全面评估,和有针对性的分发,以确保广泛的影响和观众参与。采用全面的搜索策略,相关文献是通过电子数据库和人工检索参考文献列表确定的.收集的文献经过严格的筛选,以符合评论的目标,通过迭代分析合成的关键见解。印刷媒体仍然是健康传播的基石,为信息传播和受众互动提供切实的途径。然而,它的功效受到各种因素的影响,包括技术进步,不断发展的媒体景观,以及内容传播方面的挑战。克服这些障碍需要创新的方法和合作努力,以充分利用印刷媒体在推进公共卫生目标方面的潜力。
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