PDF(Pubmed)
Abstract：
Individuals\' gaze on an object usually leads others to prefer that object, which is called the gaze-liking effect. However, it is still unclear whether this effect is driven by social factors (i.e., visual perspective-taking) or the domain-general processing (i.e., attention cueing). This research explored the mechanism of the gaze-liking effect by manipulating the objects\' visibility to an avatar in six online one-shot experiments. The results showed that participants\' affective evaluation for the object was modulated by the avatar\'s visual perspective. Specifically, the visible object to the avatar received a higher rating of liking degree. However, when the avatar was replaced with a non-social stimulus, the experimental effect was absent. Furthermore, the gaze-liking effect was robust while controlling for confounding factors such as the distance between the object and the avatar or type of stimuli. These findings provided convincing evidence that the gaze-liking effect involves a process of the other\'s visual experience and is not merely a by-product of the gaze-cueing effect.
摘要：
个人凝视一个物体通常会导致其他人更喜欢那个物体，这就是所谓的凝视喜欢效应。然而,目前尚不清楚这种影响是否由社会因素驱动(即，视觉透视)或域一般处理(即，注意提示)。这项研究通过在六个在线一次性实验中操纵对象对化身的可见性，探索了凝视喜欢效果的机制。结果表明，参与者对对象的情感评估是由化身的视觉视角调制的。具体来说,化身的可见对象获得了更高的喜好度评级。然而,当化身被非社会刺激取代时，实验效果不存在。此外，在控制物体和化身之间的距离或刺激类型等混杂因素的同时,注视喜欢效应是稳健的.这些发现提供了令人信服的证据，表明凝视喜欢效应涉及对方视觉体验的过程，而不仅仅是凝视提示效应的副产品。
