关键词: Indonesia TAPS tobacco product display traditional retailer

来  源:   DOI:10.1093/ntr/ntae099

Abstract:
BACKGROUND: Banning Point-of-Sale (POS) advertising and product display is an important tobacco control strategy. Depok, Indonesia enacted some regional tobacco control policies regulating the POS environment in 2021. This study examined changes in compliance before and after the implementation of these policies as of 2021.
METHODS: Data collectors visited 180 modern retailers (hyper/supermarkets/convenience stores) and 147 traditional retailers (warungs) in 2019. The same retailers were re-visited in 2021. Data collectors assessed compliance with tobacco product display, and advertising regulations at POS, including if products were displayed in spaces to target minors (near candy or at a child\'s eye-level). Data were analyzed using McNemar and Mann-Whitney U tests.
RESULTS: From 2019 to 2021, in modern retailers, tobacco product display (95.6% vs 52.2%) and product advertising (36.1% vs 3.9%) were significantly reduced (p<0.001). In traditional retailers, tobacco product display (94.6% in 2019, 91.2% in 2021, p>0.05) and product advertising (87.1% in 2019, 87.8% in 2021, p>0.05) remained common during both data collection periods. Tobacco products were commonly displayed in spaces to target minors in both modern retailers (43.3% in 2019, 34.4% in 2021, p>0.05) and traditional retailers (90.5% in 2019, 83.0% in 2021, p>0.05).
CONCLUSIONS: Compliance with bans on tobacco product advertising and display at modern retailers improved significantly from 2019 to 2021; however, most modern retailers continue to display tobacco products in 2021. Traditional retailers remain largely non-compliant. Tobacco products are commonly displayed in areas that target minors. The enforcement of regional regulations should be strengthened, particularly among traditional retailers.
CONCLUSIONS: In Depok, Indonesia, tobacco advertising and product display bans have been implemented; however, more work is needed to support compliance. Enforcement efforts, such as those carried out by civil police, can focus on tobacco product display bans in traditional and modern retailers, and traditional retailers need additional support to remove tobacco product advertising. Retailers may receive money from the tobacco industry for these advertisements. Creative solutions may include supporting retailers in finding alternative advertising revenue.
摘要:
背景:禁止销售点(POS)广告和产品展示是重要的烟草控制策略。Depok,印度尼西亚于2021年颁布了一些区域性烟草控制政策,以规范POS环境。这项研究调查了截至2021年这些政策实施前后的合规性变化。
方法:数据收集者在2019年访问了180家现代零售商(超级/超市/便利店)和147家传统零售商(warungs)。同样的零售商在2021年被重新访问。数据收集者评估了烟草产品展示的合规性,和POS的广告规定,包括产品是否显示在针对未成年人的空间中(靠近糖果或儿童的眼睛水平)。数据采用McNemar和Mann-WhitneyU检验进行分析。
结果:从2019年到2021年,在现代零售商中,烟草产品展示(95.6%vs52.2%)和产品广告(36.1%vs3.9%)显着减少(p<0.001)。在传统零售商中,在这两个数据收集期间,烟草产品展示(2019年为94.6%,2021年为91.2%,p>0.05)和产品广告(2019年为87.1%,2021年为87.8%,p>0.05)仍然很常见。烟草产品通常在现代零售商(2019年为43.3%,2021年为34.4%,p>0.05)和传统零售商(2019年为90.5%,2021年为83.0%,p>0.05)的空间中针对未成年人展示。
结论:从2019年到2021年,现代零售商对烟草产品广告和展示禁令的遵守情况显着改善;但是,大多数现代零售商在2021年继续展示烟草产品。传统零售商在很大程度上仍然不合规。烟草产品通常展示在针对未成年人的区域。应加强区域性法规的执行力度,尤其是传统零售商。
结论:在Depok中,印度尼西亚,烟草广告和产品展示禁令已经实施;然而,需要更多的工作来支持合规。执法努力,例如由民警执行的操作,可以专注于传统和现代零售商的烟草产品展示禁令,传统零售商需要额外的支持来消除烟草产品广告。零售商可能会从烟草业获得这些广告的资金。创意解决方案可能包括支持零售商寻找替代广告收入。
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