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Abstract：
This research aims to find out the factors affecting the adoption of Metaverse in healthcare. This study explores the effect of perceived ease of use, perceived usefulness, and trust on adopting Metaverse in healthcare by keeping digital division and metaculture as moderating variables. The philosophical foundation is rooted in the positivism paradigm, the methodology is quantitative, and the approach used is deductive. Data was collected in Pakistan and China through judgmental sampling from 384 respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) was used to analyze the collected data. The findings validate the relationship between perceived ease of use and the adoption of metaverse with β-value 0.236, t-value 5.207 and p-value 0.000, the relationship between perceived usefulness and the adoption of metaverse with β-value 0.233, t-value 4.017 and p-value 0.000, and the relationship between trust and adoption of a metaverse with β-value 0.192, t-value 3.589 and p-value 0.000. Results also show that the digital divide moderates the relation between perceived ease of use and adopting the metaverse having β-value 0.078, t-value 1.848 and p-value 0.032. Similarly, the findings also show that the digital divide does not moderate the relationships of perceived usefulness and trust with adopting the metaverse. Moreover, the meta culture also does not moderate the relationships of perceived ease of use, usefulness, and trust with adopting the metaverse. The study contributes to theoretical research on adopting a metaverse in healthcare by examining various factors necessary for its development. It also provides guidelines for the developers and adopters of suitable metaverse technology.
摘要：
这项研究旨在找出影响Metaverse在医疗保健中采用的因素。这项研究探讨了感知易用性的影响，感知有用性，并通过将数字部门和元文化作为调节变量来信任在医疗保健中采用Metaverse。哲学基础植根于实证主义范式,方法是定量的，使用的方法是演绎的。数据是通过对384名受访者的判断抽样在巴基斯坦和中国收集的。采用偏最小二乘结构方程模型(PLS-SEM)对采集的数据进行分析。研究结果验证了感知易用性与采用β值0.236，t值5.207和p值0.000的隐喻之间的关系，感知有用性与采用β值0.233，t值4.017和p值0.000的隐喻之间的关系，以及信任与采用β值0.192，t值3.589和p值0.000的隐喻之间的关系。结果还表明，数字鸿沟缓和了感知的易用性与采用β值0.078，t值1.848和p值0.032的隐喻之间的关系。同样，研究结果还表明，数字鸿沟并没有缓和感知有用性和信任与采用隐喻之间的关系。此外，元文化也不能缓和感知易用性之间的关系，有用性,相信采用隐喻。该研究通过研究其发展所必需的各种因素，为在医疗保健中采用隐喻的理论研究做出了贡献。它还为合适的metaverse技术的开发人员和采用者提供了指导。
