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Abstract：
In the context of regular epidemic prevention and control, this paper considers a two-stage tourism supply chain consisting of a scenic spot that attracts tourists through advertising and a travel agency that invests in service improvement and epidemic prevention. By establishing theoretical game models of a tourism supply chain, we investigate how the service level and advertising level can affect the retail price, product service level, and profits of the supply chain. The results show that the service level of travel agencies could improve consumers\' preferences, expand the market demand for tourism products, and improve the efficiency of the supply chain to achieve a win-win situation and increase the profits of the scenic spot and the travel agency. The retailer price, service level, promotion level, and supply chain profit all increase as the service coefficient and advertising coefficient increase, and the speed of the increase is higher for the centralized model than for other models. Some valuable information could be provided for supply chain enterprises to develop collaborative strategies and promote tourism supply chain management practices.
摘要：
在常规疫情防控的背景下,本文考虑了一个两阶段的旅游供应链，包括一个通过广告吸引游客的景点和一个投资于服务改善和防疫的旅行社。通过建立旅游供应链的理论博弈模型,我们调查服务水平和广告水平如何影响零售价格，产品服务水平,和供应链的利润。结果表明，旅行社的服务水平可以提高消费者的偏好，扩大旅游产品的市场需求，和提高供应链效率，实现双赢，增加景区和旅行社的利润。零售商的价格，服务水平,晋升级别,和供应链利润都随着服务系数和广告系数的增加而增加，集中式模型的增加速度高于其他模型。可以为供应链企业制定协作战略和促进旅游供应链管理实践提供一些有价值的信息。
