PDF(Pubmed)
Abstract：
Introduction The advent of social media platforms, notably TikTok, has significantly transformed the landscape of health information dissemination, offering both opportunities and challenges for public health communication. This study focuses on TikTok\'s influence on sinus health information, addressing the dual challenge of widespread engagement and the risk of misinformation in otolaryngology, or ENT (ear-nose-throat), information online. We introduce the ENT Content Engagement and Quality Index (ENT-CEQI), a pioneering tool designed to assess the quality and engagement of ENT-related content on TikTok, aiming to improve public understanding of sinus health. Materials and methods Our methodology involved a systematic analysis of sinus health-related content on TikTok. We collected data on the top 100 most popular videos using the hashtag #sinus at two different points in time, analyzing engagement metrics and content quality. The ENT-CEQI was developed to evaluate content, incorporating both quantitative engagement metrics (views, likes, comments, shares, favorites) and qualitative assessments (accuracy, clarity, relevance, practicality, engagement). The study employed statistical analyses, including trend analysis, correlation analysis, principal component analysis (PCA), KMeans clustering, regression analysis, and the Kruskal-Wallis test, to understand the dynamics of content engagement and quality. Results Initial findings revealed significant disparities in engagement metrics and quality scores among different content creator categories, with physician-generated content showing the highest engagement and quality. The trend analysis indicated shifts in content popularity and quality over time, with a notable increase in views and likes for private company content. The PCA and clustering analyses identified distinct content clusters, offering insights into viewer engagement patterns. Regression analysis and the Kruskal-Wallis test, however, did not find significant predictors (p-value: 0.3916) of content quality or differences in likes across content types, suggesting complex factors influencing content engagement and quality perception. Discussion The study highlights TikTok\'s potential and pitfalls in disseminating sinus health information. The introduction of the ENT-CEQI represents a major step toward enhancing the evaluation of health content on social media, emphasizing the importance of accuracy, clarity, and relevance in public health communication. The analysis underscores the complexity of social media engagement and the need for robust tools to assess content quality. It also points to the critical role of healthcare professionals in engaging with the public through social media to combat misinformation. Conclusions TikTok serves as a potent platform for sinus health education, capable of reaching wide and diverse audiences. The ENT-CEQI emerges as a vital tool for assessing the quality and engagement of ENT-related content, guiding content creators toward producing more reliable and informative content. This study contributes to the understanding of social media\'s role in health communication, advocating for the strategic use of innovative tools such as the ENT-CEQI to enhance public health outcomes through improved online health education and misinformation management.
摘要：
简介社交媒体平台的出现，特别是TikTok,极大地改变了健康信息传播的格局，为公共卫生传播提供了机遇和挑战。这项研究的重点是TikTok对鼻窦健康信息的影响，解决耳鼻喉科广泛参与和错误信息风险的双重挑战，或ENT（耳鼻喉），在线信息。我们介绍了ENT内容参与度和质量指标(ENT-CEQI)，一个开创性工具，旨在评估TikTok上与ENT相关内容的质量和参与度，旨在提高公众对鼻窦健康的认识。材料和方法我们的方法涉及对TikTok上鼻窦健康相关内容的系统分析。我们在两个不同的时间点使用#sinus标签收集了前100个最受欢迎视频的数据，分析参与度指标和内容质量。ENT-CEQI是为评估内容而开发的，结合了两个定量参与度指标(视图，喜欢,注释,股份,收藏夹)和定性评估(准确性、清晰度,相关性，实用性,参与度)。这项研究采用了统计分析，包括趋势分析，相关分析，主成分分析(PCA)，KMeans聚类，回归分析，和Kruskal-Wallis测试,了解内容参与度和质量的动态。结果初步调查结果显示，不同内容创建者类别之间的参与度指标和质量得分存在显着差异，医生生成的内容显示出最高的参与度和质量。趋势分析表明，随着时间的推移，内容流行度和质量发生了变化，私人公司内容的观点和喜欢显著增加。PCA和聚类分析确定了不同的内容聚类，提供对观众参与模式的见解。回归分析和Kruskal-Wallis检验，然而,没有发现内容质量的显著预测因子(p值：0.3916)或不同内容类型的喜欢差异，提示影响内容参与度和质量感知的复杂因素。讨论该研究强调了TikTok在传播鼻窦健康信息方面的潜力和陷阱。ENT-CEQI的推出代表了加强社交媒体健康内容评估的重要一步，强调准确性的重要性，清晰度,和公共卫生传播的相关性。该分析强调了社交媒体参与的复杂性以及对评估内容质量的强大工具的需求。它还指出了医疗保健专业人员在通过社交媒体与公众互动以打击错误信息方面的关键作用。结论TikTok是鼻窦健康教育的有效平台，能够接触到广泛和多样化的受众。ENT-CEQI成为评估ENT相关内容的质量和参与度的重要工具，引导内容创作者制作更可靠和更丰富的内容。这项研究有助于理解社交媒体在健康传播中的作用，倡导战略性地使用创新工具，如ENT-CEQI，通过改进在线健康教育和错误信息管理来提高公共卫生成果。
