PDF(Pubmed)
Abstract：
Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive - and strong - effect of perceived usefulness and habit on binge-watching.
摘要：
狂欢观看已经成为人们度过空闲时间的最受欢迎的方式之一。暴饮暴食是指一次观看电视节目的两集以上。这种行为模式可以在不同年龄的人身上看到，但它在千禧一代和更年轻的人群中尤其普遍。在这项研究中,我们提出了一个模型，通过理论化和测试社会影响对感知有用性的关联来解释暴饮暴食的参与，对持续的狂欢观看意图感到遗憾，和习惯持续的意图和狂欢的参与。作者使用从225名受访者收集的数据评估了该模型。结果支持了提出的假设，并证实了遗憾并不能抵消感知有用性和习惯对暴饮暴食的积极和强烈影响。
