PDF(Pubmed)
Abstract：
BACKGROUND: The fundamental transformation of food systems and retail environments in low-income countries is influencing consumers\' food choices and dietary habits in unfavourable directions through the consumption of highly processed, energy-dense foods, predominantly manufactured by multinational food corporations. This study aims to identify the principal factors driving consumers\' preference for multinational foods over local foods in the urban Accra region of Ghana.
METHODS: This cross-sectional survey involving a random sample of 200 consumers conducted in March/April 2023 using interviewer-administered questionnaires employed a maximum difference scaling approach to investigate the drivers of urban Ghanaian consumer food choices for multinational food corporations\' products over local foods. The maximum difference scaling modelling analysis utilized in this study identifies the primary drivers of multinational food corporations\' product preferences and the associated trade-offs.
RESULTS: The study discovered that food quality and safe packaging, perceived healthiness, taste and flavour, and nutritional value were the most significant factors driving consumer preference for multinational food corporations\' products over local foods in Ghana. The criterion food quality and safe packaging had the significantly highest utility than all other attributes in terms of consumer preference for products/meals from multinational food corporations over local foods.
CONCLUSIONS: The results of this study provide significant contributions to the existing body of research, as previous studies have not identified these factors as primary drivers of multinational food products. Public health authorities and nutritionists can use the study\'s findings to implement targeted quality assurance measures in local markets and to address the drivers in health education campaigns.
METHODS: This cross-sectional survey involving a random sample of 200 consumers conducted in March/April 2023 using interviewer-administered questionnaires employed a maximum difference scaling approach to investigate the drivers of urban Ghanaian consumer food choices for multinational food corporations\' products over local foods. The maximum difference scaling modelling analysis utilized in this study identifies the primary drivers of multinational food corporations\' product preferences and the associated trade-offs.
RESULTS: The study discovered that food quality and safe packaging, perceived healthiness, taste and flavour, and nutritional value were the most significant factors driving consumer preference for multinational food corporations\' products over local foods in Ghana. The criterion food quality and safe packaging had the significantly highest utility than all other attributes in terms of consumer preference for products/meals from multinational food corporations over local foods.
CONCLUSIONS: The results of this study provide significant contributions to the existing body of research, as previous studies have not identified these factors as primary drivers of multinational food products. Public health authorities and nutritionists can use the study\'s findings to implement targeted quality assurance measures in local markets and to address the drivers in health education campaigns.
摘要：
背景：低收入国家的食品系统和零售环境的根本转变正在影响消费者的食物选择和饮食习惯，通过消费高度加工，能量密集的食物，主要由跨国食品公司制造。这项研究旨在确定在加纳城市阿克拉地区，促使消费者偏爱跨国食品而不是当地食品的主要因素。
方法：这项横断面调查涉及2023年3月/4月对200名消费者进行的随机抽样，使用采访者管理的问卷，采用最大差异缩放方法来调查加纳城市消费者选择跨国食品公司产品相对于当地食品的驱动因素。本研究中使用的最大差异缩放模型分析确定了跨国食品公司产品偏好的主要驱动因素以及相关的权衡。
结果：研究发现食品质量和安全包装，感知健康，味道和味道，和营养价值是推动消费者对加纳跨国食品公司产品优于当地食品的最重要因素。就消费者对跨国食品公司的产品/膳食的偏好而言，食品质量和安全包装的标准比所有其他属性具有最高的效用。
结论：这项研究的结果为现有的研究提供了重要的贡献，因为以前的研究还没有确定这些因素是跨国食品的主要驱动因素。公共卫生当局和营养学家可以利用研究结果在当地市场实施有针对性的质量保证措施，并解决健康教育运动中的驱动因素。
方法：这项横断面调查涉及2023年3月/4月对200名消费者进行的随机抽样，使用采访者管理的问卷，采用最大差异缩放方法来调查加纳城市消费者选择跨国食品公司产品相对于当地食品的驱动因素。本研究中使用的最大差异缩放模型分析确定了跨国食品公司产品偏好的主要驱动因素以及相关的权衡。
结果：研究发现食品质量和安全包装，感知健康，味道和味道，和营养价值是推动消费者对加纳跨国食品公司产品优于当地食品的最重要因素。就消费者对跨国食品公司的产品/膳食的偏好而言，食品质量和安全包装的标准比所有其他属性具有最高的效用。
结论：这项研究的结果为现有的研究提供了重要的贡献，因为以前的研究还没有确定这些因素是跨国食品的主要驱动因素。公共卫生当局和营养学家可以利用研究结果在当地市场实施有针对性的质量保证措施，并解决健康教育运动中的驱动因素。
