PDF(Pubmed)
Abstract：
Millennials of the 21st century tend to have an active daily life and practice more sports, spending more on health and fitness. Therefore, the present paper seeks to investigate the propensity of Millennials to recommend their preferred fitness center, depending on their psychological condition (i.e., introversion versus extraversion), which may lead to their tendency to practice and to their involvement and satisfaction with the fitness center. The authors deduce a conceptual model from the literature, which is further analyzed with data collected through an empirical investigation based on a face-to-face administered questionnaire. Data gathered from 2138 Millennials are investigated with the help of structural equation modeling using SmartPLS. The results show that a positive image of a fitness center stimulates the satisfaction of extravert and introvert consumers. Millennials have different personality types, such as extraversion and introversion, that influence their propensity to practice fitness and to recommend their favorite fitness center. It can be concluded that not only extraversion but also introversion influence consumers\' satisfaction, positively impacting the consumer\'s intention to recommend their favorite fitness center to peers.
摘要：
21世纪的千禧一代往往拥有活跃的日常生活和更多的运动，在健康和健身上花费更多。因此,本文旨在调查千禧一代推荐他们首选健身中心的倾向，根据他们的心理状况(即，内向与外向)，这可能会导致他们倾向于练习，以及他们对健身中心的参与和满意度。作者从文献中推导出一个概念模型，通过基于面对面管理问卷的实证调查收集的数据进行进一步分析。在使用SmartPLS进行结构方程建模的帮助下，研究了从2138个千禧一代收集的数据。结果表明，健身中心的正面形象会激发外向和内向消费者的满意度。千禧一代有不同的人格类型，比如外向和内向，这影响了他们练习健身和推荐他们最喜欢的健身中心的倾向。可以得出结论，不仅外向性，而且内向性也会影响消费者的满意度，积极影响消费者向同行推荐他们喜欢的健身中心的意图。
