PDF(Pubmed)
Abstract：
Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people\'s HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and frame valence. In-depth follow-up interviews with 15 media and public health experts revealed that the discrepancies were related to people\'s attitudes toward the media and beliefs about HIV, which could further be explained by the political environment, media ecology, historical framing, and cultural identities in China. We discuss theoretical implications for framing theory and practical implications for HIV media coverage.
摘要：
在框架理论的指导下，这项三阶段混合方法研究探讨了（a）中国政府赞助的报纸如何构建HIV和（b）对人们的HIV信念的框架效应。对两家政府赞助的报纸进行的内容分析和对210位读者的调查显示，框架和框架效价存在差异。对15个媒体和公共卫生专家的深入后续采访显示，这种差异与人们对媒体的态度和对艾滋病毒的信念有关。这可以进一步解释为政治环境，媒介生态学,历史框架，以及中国的文化身份。我们讨论了框架理论的理论意义和对艾滋病毒媒体报道的实际意义。
